Full Name : David Silversmith
Website : http://www.InfoMusing.com
Info : David Silversmith is an Internet and Web analytics consultant with more than 20 years' experience managing both technology and customer service for information businesses. He is the former CTO at Carfax.com where he spent 12 years implementing and managing IT strategy. While there, he led the adoption of hosted Web analytics and implemented some of the earliest A/B testing applications to optimize visitor traffic. Silversmith also spent seven years at Nielson Claritas, a leading supplier of demographic information, establishing its technical support and training departments. He's also managed call centers supporting products such as Canon printers, and the Sony Magic Link - one of the first hand held PDAs.