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Getting your brand strategy right
Blogging I started my blog on November 7th 2007 after I had spent a lot of time thinking of a brandable name. I had finally decided to go with “Mixed Market Arts,” which was a play-on-words of Mixed Martial Arts, a popular sport in which fighters use a mixture of different types of martial arts. I wanted my marketing blog to share a mixture of internet marketing techniques, thus Mixed MARKET Arts. In theory, it sounded like a hugely brandable ...
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