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Getting Traffic: Five Easy Ways to Advertise Your Blog
Promote your blog Traffic is the life-blood of your blog. Once your blog’s established, with great content, it’s time to consider advertising so you can extend your visibility online, gaining more casual, and well as regular traffic. A wit once said that 50 per cent of all advertising was a waste of money – but you never know which 50 per cent. Therefore, set an advertising budget and stick to it. Without a budget, you can easily spend too much ...
Continue readingMarketing your Blog: Do It Every Day
Promote your blog You’ve got a blog, and you’re creating content. However, unless you take an active role in promoting your blog, you won’t get the traffic you deserve. The no-promotion equals no-traffic conundrum especially applies to blogs in highly competitive niches, such as the Internet marketing niche. However, while it may be possible to rely solely on your RSS feeds for traffic in less competitive niches, the more you promote, the more ...
Continue readingYours Respectfully: Establishing The Tone Of Your Blog
Blogging When you start business blogging, your primary goal should be to establish the tone, also known as the “voice” of your blog. Tone is important, because although business blogging is business writing, writing a blog has more in common with writing email than it does with writing reports. If you’re a business person, loosen up when you write a blog – drop the jargon and the business speak. Establishing the right tone for a ...
Continue readingBranding and Advertising: Using your Blog to Build your Brand
Blogging Small business people rarely give much thought to building their business’s brand. Large companies have marketing departments to take care of this. So that’s “branding” and why should you care? Essentially branding is building awareness of your business: creating an identity that’s instantly recognized. Businesses undertake branding strategies for their long term effects: becoming known for what they do. Contrast ...
Continue readingContent Management: How Many Posts Does Your Blog Need?
Blogging As a blogger, you’re a Web publisher, and a profitable blog can be small publication, rather than a large one. I’ve got one blog which has 13 posts, and makes more money than blogs which have hundreds of posts. Got an Idea? Get a Blog The major benefit of blogging is that a blog is an instant Web publishing tool. If you have an idea for a Web site which sounds profitable, you can publish a blog as quickly as you can type. Add a few ...
Continue readingAll Dressed Up: The Perfect Template For Your Blog
Blogging New bloggers’ focus is often on the look of their blog. They become obsessed by their blog’s template before they write any content. It’s as though they’re hunting for the perfect suit of clothes for a ghost. A blog is a Content Management System, so your content, rather than the aesthetics, is what counts. Without content you don’t have a blog, and it’s difficult to judge whether a particular template will meet your needs ...
Continue readingFeed The Blog Beast: Generating Content Over Time
Blogging Many businesses put off creating a blog. It seems too complicated. The biggest concern is blog content: who’s got the time to create content for a blog week after endless week? Most business bloggers can see themselves writing ten posts, or even 20. But several hundred posts or a thousand posts stretching over years? This seems so intimidating that businesses which could and should blog keep putting it off. There’s an answer to this ...
Continue readingFeed The Blog Beast: Generating Content Over Time
Blogging Many businesses put off creating a blog. It seems too complicated. The biggest concern is blog content: who’s got the time to create content for a blog week after endless week? Most business bloggers can see themselves writing ten posts, or even 20. But several hundred posts or a thousand posts stretching over years? This seems so intimidating that businesses which could and should blog keep putting it off. There’s an answer to this ...
Continue readingWho Are You And Where Am I – Answer Your Reader’s Unspoken Questions
Blogging Have you ever landed on a page of a great blog, read the post, and then wanted to learn more? Of course you have. You then clicked on the blog’s About page, and oriented yourself as to the blog’s purpose, focus and history. You learned something about the blogger. Perhaps you even contacted the blogger. You’ve had the opposite experience too. You’ve read a post on a blog, wanted to learn more, and couldn’t. The blog was essentially ...
Continue readingSmall Business Blogging: Integrate Blogs Into Your Business
Blogging Effective marketing strategies are essential for small businesses, but advertising can put a big hole in your budget. You can feel like a hamster on a wheel, watching the cash flow in, and then out to cover your advertising. Blogs offer an inexpensive marketing solution, especially if you take the time to integrate blogs into your business. With a blog, you can interact with your customers and can boost your Web presence. A blog gets fast ...
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