Reviews and feedback are the two factors of importance concerning the analysis of your website. You might count on statistics that show you where your visitors came from, what they view, and what they buy, but there’s nothing like sincere feedback from a real person – it’s more accurate than anything else.
One of the best ways to gather and collect this kind of feedback is using online forms. Design and placement of these forms might vary and it’s up to you to decide, but the key to quantitative success is asking the right questions.
All kinds of information that comes from a customer or visitor might come in handy for your business and website, but there are 5 questions that will help you get the best benefit out of online forms.
General Opinion About Overall Page Experience
This type of question might seem very simple and generic at first, but it is the first and main one you should consider. It is like the sum up of all website experiences in general: design, user experience, and all other factors depending on your business sphere. There are many ways you could ask this simple question, for example, “How do you like our website?”, “How would you rank your experience on our website?”, “Do you like our new website?”. And there can also be a few ways for your visitor to answer: try to make it as visual and simplified as possible.
Also, always consider the mobile version of your website and use the opportunities of a touch screen, swiping and tapping. Be creative – use smiley faces, thumbs up, stars, a slide bar or even design special icons that represent your brand.
Recommendations For Friend and Business Partners
You probably know how important is your reputation when it comes to the opinion of your customer or a customer-to-be. Marketing and sales strategy takes a big part of a successful business plan, but so does the opinion of your visitor. You’d be surprised what a big part of clients come through recommendations. Therefore a bad anti-recommendation can cost a fortune too. To avoid things like these from happening, the smart thing to do is to learn why a visitor would or wouldn’t recommend you to a “friend”. This is a perfect strategy that can help prevent bad user experience.
The best way to evaluate this rating is by using numbers – you might hear that this rating is also called NPS – Net Promoter Score. Focus on your actual customer rather than random visitors – this way you will be sure that you are receiving an objective feedback. To create online html forms like this one, you can find great free tools.
The Ease and Difficulty Of Reaching the Main Goal
Each visitor that comes to your website has a goal – either it’s just learning about what your company is offering, either it’s the final purchase of a product or service. Therefore it is crucial to measure the user experience for all these factors – did your customer reach the goal and did he encounter any obstacles in the process? This might also concern the part of payment – was it easy and non time-consuming for your customer?
Take note, that this is a very important part for the further development of your website – many elements on your website might seem fine to you, but be completely inconvenient and nonfunctional for your customer. An online form of this type should consist of at least two or three different questions: first, you need to ask if the person managed to reach the goal at all, second – what were the obstacles or elements that prevented your visitor to reach the goal? If you’d like and think it’s useful, you can add some additional questions regarding the reasons for the visit to your website or additional comments.