For every entrepreneur or business person, it’s not always a smooth sail growing a business. The first step to success is a great business idea, and then a profitable niche with a well-thought-out target demographic. You’ll definitely need a product to sell (either physical or digital products) or services to offer. But most importantly, you’ll need to focus on the right marketing strategies which would help your business grow and become profitable.
Identifying and utilizing the right marketing tactics would not only boost your business visibility but also generate more sales. We have identified three profitable marketing tactics you can start doing now to get your business up and running.
Explore the Social Media World
We are in the age of social media. These days’ social media are where most of the digital marketing ‘magic’ happens. There are businesses which have been built and nurtured by the tender care of social media. Beginning the journey with social media posting may be intimidating, but after getting started, you’ll find that publishing content gets easier over time.
All you have to do is post content your target audience craves for, post your content about your products and services, post an article—be original and create a story. If you are too busy to handle the posting and have the cash to spend, you can hire a social media manager.
Social media marketing is very powerful and can connect you with the right audience. Create a community of potential customers. Get inspiration from successful businesses using platforms like Facebook, Twitter or Snapchat. You can strike gold from the get-go.
Leverage Your Industry’s Influencers
Just as social media helps you connect with the right audience, it can be a slow growth process, which is where influencers come in. By leveraging influencers, you are kick starting your brand visibility without spending months, or even years, to grow an active audience.
The key is to find the right influencers in your niche. The perfect influencer should be able to resonate your business goals and has the right audience who would be interested in your product or service. Leveraging the power of influencers would see your product or service spread to a sizeable audience at a decent price (considering the potential profit you’d be snagging).
All you need to make sure of is that your sales systems and products are ready and your offer is a winner. These marketing tactics are ideal for businesses or service providers with ready-to-go, products or services that needs more visibility. Be sure to test small and see what works before scaling up.
Even though social media and influencer marketing are two of the most popular methods for creating content online, they can still result in a lot of traffic from word of mouth marketing as well.
Spread the Word with Affiliates
Affiliate marketing is one of the most powerful marketing strategies that is under-exploited. Gathering an army of affiliates can provide your business with the needed exposure to skyrocket your growth. The major downside with affiliate program is getting the right partners. Starting out isn’t easy. You have to have good conversion to be considered by the top affiliates.
A perfect example of this would be Canterra Suites Hotel, one of the premier hotels in Edmonton that is always getting great reviews from their customers and anyone that takes the time to visit this downtown apartment hotel. Because of their stylish, spacious with full kitchen and family suite options, they not only get a lot of exposure in various hotel and vacation publications, they could also work with many different websites and brands as well. When it comes to ‘spreading the word’ with affiliates — this doesn’t always have to be on a CPA or commission basis — it can sometimes we a content or exposure deal as well.
For anyone looking to explore options with content creation and partner deals, the example with Canterra Suites Hotel is a great one, however, we also have you covered for affiliate marketing based components as well. Whether you have a product or service to sell of your own, it’s important that you connect with the right audiences and site partners.
The best thing to do is build an affiliate program, and be persistent with reaching out to potential ‘top’ affiliates. There are several websites which are available to help you get the word out including ClickBank, JVZoo and Commission Junction.
Take that Next Step and Put All of these Methods into Action
If you want to see the best results from your content creation and marketing efforts, you always need to be two steps ahead of the competition. Be sure to create the best content possible and make it available through social media, while also leveraging what you can with other industry leaders, and also explore your options with affiliate marketing.
If you continually implement these methods into your existing brand or online business, there is no reason why you shouldn’t continue to see improved success, higher traffic, and SEO rankings.