I cannot lie.
Moving up in blogging circles has been a fascinating experience.
Awesome, kind and helpful people seem to be waiting around every corner for me.
Some of these well-meaning folks even alerted me to something that happens as you make your way up, expanding your reach and building a more thriving, recognizable blogging business.
Watch the video as I discuss:
Successful Bloggers and Heavy Focus on Outcomes
I found out something neat over the past few months.
When you are first figuring out how to blog you probably receive the advice to detach heavily from blogging outcomes. Money, traffic, social shares, status, all that stuff.
I teach this school of thought because focusing little on getting allows you to give almost all of your energy to giving. Free givers learn blogging, practice blogging and give so generously over months and years that success for them is as inevitable as the night following the day.
But as you work your way up in blogging circles you will find successful bloggers who make plenty of money who focus heavily on outcomes. They are good at serving, but also focus heavily on manipulating, hacking, optimizing and spending hours on trying to get versus giving almost of their energy to giving.
Confusing, at first. Trust me; I had no clue how these folks succeeded by focusing heavily on getting. But then I realized that different approaches to blogging work as far as manifesting money.
On the flip side of things, focusing heavily on getting – even if you are serving generously – creates a fear-based, not enough, scarcity energy that you need to beware of, so as not to allow this fear into your mind.
Both of these folks rock. Good peeps. But 2 experiences come to mind that drill home this point of not allowing a successful blogger’s fear of loss into your mind.
One rocking person pulled an ad campaign within a super short time frame because I only sold so many packages. I celebrated sales within the short time frame. The advertiser felt the sales were too low and ditched the campaign after a ridiculously short period of time.
Their fear of loss obscured their vision, dissolved their patience and cut the legs out of a campaign that would have been even more prospering over the long haul. Either way, I released on the campaign and did not allow their fear of loss (or ignorance of success we had experienced together) into my mind.
Another experience involved a successful individual who after a hyper short, tiny time frame, wanted to change copy and strategies on my blog, to optimize my blog, to boost sales. This has actually happened a few times.
No way in hell would I ever allow someone’s fear of loss and impatience change my blog and brand. This would be lunacy. Fear-based madness.
But my point is this: successful folks may fear loss, and try to manipulate your blog and brand, according to their fear of loss, if you allow them in.
They will rush campaigns, attempt to hack or infuse their copy into your blog, and if you aren’t aware of their fear-based drivers you will give in, as you move up in blogging circles.
Let these people go.
You can actually work with them if their fear is not incessant. Keep the ad campaign or affiliate marketing venture going if the individuals check in once or twice, with their outcomes-based approach. No harm done.
But if the fear of loss or hacking or heavy attachment to outcomes arise a bit too much, let them go and dissolve the business partnership. Sales grow patiently when you patiently focus on generosity and service, not when you allow your fear to goad you into trying like heck to get more and more sales.
As you move up in blogging circles, successful bloggers will still be human beings, being prone to fearing loss. Beware if they try to get in your head – or on your blog – with their heavy attachment to outcomes.
Remain true to your brand and what you value.
Let go their day to day or month to month time frames.
Allow in people who think in terms of years for a campaign, not days.