In the world of blogging, nothing is more important than content and traffic to our sites. However, if you aren’t experiencing the traffic that you’ve always been hoping for, you might be focusing too much on your content creation and not your content promotion efforts.
With 2018 right around the corner, something that every blogger and content creator needs to focus on is how they’re going to grow their blog or online business and zoom past the competition in the process — not only in the search rankings but also with traffic and revenue.
Below we are going to cover five different ways you can start improving not only the content creation and marketing process for your site, but also how you can provide more value to your audience and even make more money in the process. Implement each of the methods below to see better returns on your blogging revenue and efforts in the process.
1 – Create Better and Longer Content than the Competition
If you were to look at the internet today, you would find a massive amount of content all focused on the same niche markets, keywords, and search phrases. The truth is, there is simply way too much content out there already.
If you want to stand out from the competition and rank at the top of Google, you need to not only create more value than the competition, you also need to have better content and more words in each article — preferably over 1,200+ words. Focus more on creating longer-form content than shorter articles and posting more often. This will allow you to focus more effort on the promotion of individual articles than trying to spread out your promotions across a wide range of smaller articles on your site. This will also help with ranking individual articles for more long tail keywords and phrases.
2 – Turn Your Best Content into Shareable Infographics
Keeping with the theme that the internet is currently loaded with more content articles than anyone could ever possibly handle, you need to think of more creative ways to create content for your site. One such method for this is to actually turn your best content that you’ve already written into visual content such as infographics. The reason why infographics work extremely well, is that they are easy to create and they’re also one of the most shared images on social media and throughout the internet today. Infographics are also a great way to increase backlinks to your site from other media outlets and blogs as well.
In addition to creating visual content for your site, something that many other bloggers struggle with is finding enough time to actually create content for themselves. This is where guest blogging and part-time blog contributors come into play. This is something Nogentech has recently implemented on their blog and have seen amazing results. Not only have they experience a jump in content being created for their site, they are also seeing improved search rankings and traffic in the process.
3 – Take the Time to Create an Expert Roundup Post
Running a content creation business or even just a website or blog will take up a lot of time — especially when you are focusing on writing the content yourself. An excellent way to create value for your audience and also come up with article resources with thousands of words of content is through the use of an expert roundup post.
You can see three examples of expert roundups in each of the examples below.
- 60 Experts Share their Best Content Creation and Marketing Tips
- 75 SEO Experts Share Their Best Tips for Increasing Blog Traffic in 2018
- 30 Plus Experts Sharing 3 Monetization Strategies If They Had from Scratch
Plenty of sites are creating expert roundups today, as they are not just effective for creating massive content, they are also great fo an increase in traffic and showing other experts and authorities within your space on your site. It’s also a great way to increase backlinks and social shares in the process.
4 – Run a Paid Ad Campaign to Push Traffic to Your Site
One of the biggest reasons why bloggers and content creators failed to find success and increase traffic to their site, is that there are simply relying on free traffic from Google. As mentioned, with so many sites already on the internet, it will be tough to rank in the search results and outrank your competition if you don’t already have an established site with a lot of backlinks and rankings in place.
With this in mind, content creators should consider their options with paid advertising. This can be done through keyword or search for his advertising within Google, or even placing banner ads in the Google AdWords program. Another option is to create videos on social platforms like Instagram and YouTube, then pay for impressions and premium placements for your videos to be seen, or even running a Facebook ad campaign or media-buying on various websites and relevant blogs.
As long as you have a monetization play in place, you can continually tweak your ad campaigns to make sure you are returning a profit and not just spending money.
5 – Improve Your Lead Generation and Monetization Methods
Speaking of monetization, this is one of the most important factors to finding success on the internet today. Using on-site methods like Google AdSense is a great way to get started with earning revenue on your site, however, there are also many other methods that can provide higher returns and a greater percentage of earnings as well. Even media.net is another contextual based-advertising platform that can be considered if you don’t currently have an Adsense account of your own to use.
Other outside monetization methods include if you had an ebook that you could sell, a membership site where you could offer access to your best content or even consulting or products or services that you might have to offer. With any of these options, you would Own 100% of the revenue versus earning just a percentage through an advertising solution like Google AdSense.
No matter what monetization play you currently have in place, you should also be building your mailing list. Even if you aren’t selling anything right now, it’s important to grow your mailing list so that you have an audience to get in touch within the event you do have something to sell in the future.
Make 2018 Your Best Blogging Year Ever
There is no shortage of blogs and content on the internet today. With this in mind, you need to be following all of these steps if you want to find success and move past the competition in 2018. Be sure to implement each of these tips and methods into your blogging efforts today, while also continuing to use such methods throughout the years to come.
Blogging is a longterm game, and if you are willing to put in the time, work, and effort — you will definitely experience the financial and personal rewards and opportunities it has to offer!