How Should Online Businesses Be Using Live Video?

Live video is a new way of reaching out to your audience. Within the digital environment, it enables you to communicate with a more interactive and personal vibe. It is now more than just a trend. Live video has become a huge staple for social media platforms and it’s time you use it to your advantage.

If it’s your first time doing live video for your business, check out the infographic below to know about the right recipe for your live video strategy!

Infographic source: OneProductions.com

Live Video By the Numbers

  • The streaming industry is expected to be worth $70.05 BILLION by 2021.
  • Ad views on live video streaming grew 113% YoY in the third quarter of 2015.
  • 81% of internet audiences viewed more live content in 2016 than they did in 2015.
  • Facebook live videos are watched 3X LONGER than regular videos.

7 Leading Platforms of 2016

  • TOP 1 – YouTube Live Streaming
  • TOP 2 – Facebook Live, Snapchat Live Stories, and Twitter
  • TOP 3 – Periscope and Meerkat
  • TOP 4 – YouNow

While the numbers above clearly speak for themselves, it’s important to look at the video industry as a whole. With YouTube and social media pushing growth numbers like never before, online and live video is now more accessible than ever before.

How Should Businesses Use Live Video?: Summary

Step 1 – POST A TEASER
It’s proven to improve views and engagement. Build the anticipation and excitement by letting them know WHEN you’ll be live streaming and drop a hint of WHAT it will be about.

Step 2 – CREATE A ROUGH SCRIPT
A basic script won’t hurt. It will give sense and structure, rather than constraint, to what you want to convey.

Step 3 – KEEP YOUR CONTENT FRESH
Give your audience a break from advertisements. Keep your content fresh by incorporating Q&A sessions, broadcasting live events, giving a behind the scenes look, sharing breaking news, or even by hosting a live interview.

Step 4 – SELL A FEELING
Emotionally driven videos get a better response. Make your audience feel something by not being too technical.

You can make your first live video successful by engaging your viewers and followers. Capture their interest and make them feel a certain way. Be responsive to feedback.

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