Why Combining Email Marketing and Blogging Makes Sense

The old phrase that “Content is King” has percolated down the years only to prove that it is and was always right. And you understand the importance of it even better if you have been into blogging.

As a blogger, your blog is perhaps the best avenue through which you can draw attention and reach your target audience. However, it is quite likely that you might get lost in this huge virtual world and strive hard to get noticed among your audience.

Under such circumstances, you can take refuge in email marketing, which has been proved to be an efficient tool in connecting better with your visitors and prospective leads.

In this write-up, let us see how you can combine email marketing with blogging for optimum results. Read on.

Tips to better connect with your target audience

Experts are of the opinion that if you can combine the power of, email marketing and blogging, the results can multiply within a short time span. Read through the points that follow-

1 – Offer cookies through blogs

You don’t become an expert overnight. But your first job will be to know how you can make your audience read your emails. And for this, you have to write an excellent appealing post and send it in your email list as cookies. There is a great saying that if your content is great, you can treat them like cookies. So, how can you go about it? Let us find out-

  • While you are publishing a post, you can manually send a broadcast through emails to the recipients in your list. Don’t forget to incorporate a link back.
  • The entire post must be an email and ask your visitors for feedback and remarks/comments
  • Make it a regular affair, at least twice a week or twice/thrice a month. For this you can use newsletter too.

2 – Incorporate auto responders for FAQs

You will find that many people harbor a whole lot of questions related to a particular topic in their minds. Depending on the topic that you are dealing with, you can create a Frequently Asked Question section and update it in your email list. This section can be linked to auto responders.

3 – Encourage guest posts

One of the best ways to make your content visible is to encourage guest posts on your website. In this way, you will not just get back links and a huge link collection but you are aware that your write-up is being viewed on other sites too.

4 – Regular updates are crucial

You can offer to your audience a “free update” page on the website and send the link to your email recipient list. Most importantly, when you do so just make sure that the email addresses that you are sending the updates to or sending the content are valid and active. And for this you can seek aid of tools that help you in email address validation. This is because it does not make sense in posting your content to email addresses that are no longer active or are not valid anymore.

5 – Tap social media potentialities

It has been proved time and again that social media platforms offer one of the better avenues for marketing your products and services. So, while marketing your content and sending them through emails, you cannot miss out on the benefits of using these platforms for connecting with your prospective leads or updating your existing customer with product and service updates.

However, just make sure that you are doing so on a regular basis because visitors like updated content and the fact that there are so many websites offering the same stuff just like yours reduces your chances of visibility if you cannot keep your audience glued to your website on a regular basis.

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