With Facebook now having over 2 billion active members on their site, it’s still one of the best places to focus your efforts on when trying to increase traffic to your blog. However, if you want to see real results you are going to need to focus on several different areas of Facebook and not just sending out social updates from your account.
We all know that content creation and content promotion are important, but when you know the best areas to promote and build an audience on Facebook, you’re going to see much better results. That is exactly what we are going to be covering in today’s article, which is seven of the best ways to use Facebook to increase traffic and engagement to your blog.
Create a Facebook Page for Your Blog
Celebrities, brands, and popular media outlets all have Facebook fan pages to not only increase their following and engage with their audience but to also have a social community as well. This is something every blogger should also have. Creating a Facebook fan page is easy and free. While the option is there to advertise and increase likes to your page, it’s usually in the interest of the fan page owner to increase this growth organically through real likes on their site. This is mainly due to the fact that Facebook will only allow so much organic reach to a fan page without pay promotion.
Participate in Active Blogger Groups
Another great way to take advantage of so many users on one social network is through the use of other active blogging groups that are currently on Facebook. Whether it’s other bloggers communicating with each other, or online marketers trying to find new places to get their contents shared, Facebook has a ton of groups that bloggers can benefit from. To find these groups all I need to do is go to the search box at the top of the page and type in whatever it is you’re looking for, then look through the groups that appear.
Find Guest Blogging Opportunities
Guest blogging is still one of the most effective ways to increase traffic and backlinks to your blog. However, one of the biggest problems with this is actually finding other websites and blogs within your niche that are looking for content. Again, this is where Facebook groups can come in handy. Head back to the search box at the top of your Facebook account and type in “guest blogging” and you will find a wide range of groups available where new opportunities are being shared every day. This is also a great way to build first impressions and new relationships through Facebook instead of just cold emails.
Advertise through Facebook Ads
One of the most amazing things about their self-serve advertising platform. It allows anyone to create an advertising account and target their audience based on demographics such as age, gender, location and of course interests. If you currently have a website or blog that has a lead generation or monetization plan in place, this might be a great option for you to explore. The benefits of paid advertising on Facebook is that you can target your audience and there is so much traffic available, that the opportunities are limitless. To see what’s been working best for advertisers lately, check out these Facebook advertising tips for 2017.
Set Up a Remarketing Campaign
In addition to self serve advertising on Facebook, they also have the option to set up remarketing campaigns through pixel tracking and custom audiences. This allows advertisers to bring their advertising campaigns even further through in-depth tracking and direct advertising to audiences that have already been to their website. If you have any type of lead generation or monetization on your site this is definitely something you should consider. Remarketing has been working extremely well for businesses and brands of all sizes — both on social networks and through third-party advertising networks.
Go Live with a Social Sharing Contest
Another great way to increase traffic and engagement to your blog is to launch your own Facebook or social sharing contest to promote a product launch or a simple prize giveaway. This is easily set up through any of these Facebook contest applications or using an outside third-party application like Rafflecopter. The benefit here is that people can enter your contest and can increase their entries by sharing it with their friends and audiences. Be sure to explore your options with each of these social sharing and contests options as it’s been proven to be one of the most effective ways to increase traffic and social shares to your site.
Create an Original Infographic that Could Go Viral
Social media is all about visual content, and there is no better way to bring boring text content to life than through an infographic. When creating an infographic and promoting it through social media, be sure to create a custom thumbnail that will show off the best parts of your infographic while also being the right image size for each social platform. Facebook has its own recommended image and thumbnail sizes, while other platforms like Twitter, LinkedIn, and Pinterest have their own. When possible, also use hashtags to help promote your infographics and also sure them in any relevant Facebook groups that might be interested.
Increase Traffic to Your Blog with these Facebook Tips
With a number of users and traffic on Facebook increasing every day, it would be a huge mistake for bloggers of all sizes to not be focusing their efforts on the social network. Facebook is here to stay and this is clearly one of the best opportunities to take advantage of today. Even with more internet users relying on their mobile device to access information and sites online, you can still reach such an audience through Facebook advertising and their Instagram targeting. No matter where you are currently focusing your content creation and promotion efforts, be sure to consider all options when it comes to Facebook reach and marketing.