I filmed a video a few hours ago.
I had to.
Something grabbed my attention.
A glaring mistake made by many bloggers in the money department which cripples your blogging growth.
Watch as I explain:
I delved into the idea of how being a cheapie can cripple your blog. I spied this problem for many years in the online realm. Bloggers fear spending money. Bloggers build their entire online campaigns around this fear. Bloggers see the results of a fear-based, cheapie campaign.
Endless failure, of course.
Here’s one analogy for you to sink your cyber teeth into.
Home and Blogging
Imagine you are anywhere on earth. The United States. India. Africa. Europe. Anywhere.
Imagine that you want to buy a home for yourself. Or for yourself and your family.
You want a nice place. In a good, safe neighborhood. You want a pleasant experience. You also want a safe, sturdy home, built properly, with a solid foundation, and most of all, with no pressing problems to be addressed or repairs to be made.
But you have 1 condition. You absolutely, positively, want the home for as cheap as possible. You fear spending money on the home. It’s like you want maximum value but you cannot give the proper value in terms of money.
So you only go home shopping for houses that cost $500.
In almost every country on earth, a $500 home will likely be a tiny shack. Probably in a bad neighborhood.
In a place like New Jersey, in the USA, you cannot buy anything for such a dollar amount, home-wise. A $20,000 home will either be in a really tough, unsafe, warzone-like neighborhood or perhaps the home will have been eaten alive by a damaging fire. 20K may get you burned timber, with horrifying structural conditions.
Here’s the deal: if you pay virtually nothing for your blog domain and hosting, it is similar to buying a home on the super cheap, in a dangerous neighborhood or perhaps the home is uninhabitable.
Because your blog is your online home.
I recall dropping $3 a month on my hosting nearly a decade ago. The blog attracted spammers (like robbers in an unsafe neighborhood) and the blog was structurally unsound too (Crashed 20 or 30 times daily, with maddeningly slow load times).
To make matters worse, I used a free, cheap, generic theme because I feared spending money on a premium theme. This was like seeing a run down home in a bad neighborhood, with broken windows, a dented in garage door and weathered, beat-up front door, often left open, flapping in the wind.
Your blog is your cyber home. Articles, videos, podcasts, blog posts, eBooks and courses can all be stored on your blog, your online home. Are you going to abuse your cyber pride and joy by cheaping out when you should be paying a premium for:
- web hosting
- a domain name
- a premium theme
- a CDN
at a minimum?
Pay up to play up.
If you want to impress the blogging big dawgs you want to convey a professional, branded, high energy blog image.
I jacked up my domain spending from 3 smackers a month to 10 to 20 smackers a month when I decided to move out of my crappy cyber home to a more luxurious online dwelling. I invested in a CDN. I upgraded to a premium, bespoke theme too.
I have spent thousands of dollars on my cyber home over the years doing renovations and investing money in this treasured real estate, just like I’d spend money on buying an offline home and keeping it in shape via renovations….if I ever choose to stop being a digital nomad.
Are you paying up to play up? How are you investing money to create an attractive, appealing blog? How can you better spend money to convey a professional blogging brand image?