5 Working Examples of How to Create a Great About Us Page

The “About Me” page is one of the first pages that site owners and bloggers create when first going live with their site. However, more often than not, this page is quickly thrown together and left to stay the same for many months or even years. While you might not think the about me page is that big of a deal, it’s actually one of the most read pages on nearly all websites and blogs.

When it comes to creating your content, it’s time to get personal. Share your story, your expertise and give it to your audience in a style that makes them want to read and learn more about you.

To help with this process, we’ve hand selected five different examples of “About Us” pages and how you can get some inspiration for creating a similar page on your own site.

Cartoon Icons to Represent Team Members

When creating an about us page, it’s all about getting creative. A fun example of this can be seen at New Zealand pokies, which is an online gaming resource site. There are only a few people behind the scenes at this website, but through the unique avatar images and bios, it gives the audience a feeling of who is creating the content on the site. With the focus of the site being around New Zealand gaming, it’s important to let the audience know that Kiwi’s are actually creating the main content for the site, while also having their own experience and expertise in the world of gaming as well.

Custom Designs with Integrated Team Members

When doing business with any website or company, it’s always important to have a good relationship with your account manager or person of contact. Mobidea, an affiliate network, has done an excellent job with this on their About Us page. Not only do they have a custom header section with team members, they also have a history map of the company and its growth over the years. When you scroll down to the bottom of the page, you will find a thumbnail image for each employee at the company, which then expands into an even larger bio page.

Telling Your Story with Big Numbers

Not all about pages need to be filled with the actual people behind a company. A perfect example of how you can provide a lot of value to your audience, while also showcasing your expertise and story, can be seen through the Logo Design Team about us page below. With over 15,000 clients and more than 1,000+ customer reviews, it’s this type of information and highlights that may sway a customer to move forward with their purchase more than if they were to see actual employee or designer bios and pictures. This is a good reminder for all brands out there to highlight their best work and any big media mentions on their about us pages.

Building Trust through Real Life Stories and People

In the world of e-commerce and online shopping, trust and relationships are everything. When buying pet food or supplies online, you want to make sure it’s from a reliable source. PetFlow is one of the largest online stores for everything pet food, and on their about us page, not only will you learn about the company, you will also meet and see the people (and pets) behind the company as well. For pet owners, this could be a huge deciding factor on whether they make a purchase from the site or not. Take a look at the screenshot below and imagine how it would make you feel as a pet owner, knowing the company is made up of ‘pet parents’ too.

Storylines, Employees and Hiring Options

No matter what industry you are in, if you are a well-respected brand and a leader in your space, you need to have a great looking site and About Us page. That is exactly what you will find at Moz, a leading SEO and research marketing company. In the screenshot below you will see their about me page, along with a left side menu of different topics around the company — such as their story, showcase of their team members, job hiring opportunities and also how to get contact with the company. On this same page, you will also get to scroll down and see a nice visual of the history of Moz and how they got to where they are today.

Make Sure Your About Me Page Stands Out!

With millions of sites on the internet, it’s not easy to stand out from the crowd. One of the best ways to accomplish this is by putting the time and effort into your about me page. Be sure to add some nice images and video if possible, while also sharing key data points about yourself or your brand, while also not boring your audience in the process. Check out each of the about me pages above, then spend some time looking at similar pages at your favorite sites or online stores.

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Disclosure: In full disclosure, it is safe to assume that the site owner is benefiting financially or otherwise from everything you click on, read, or look at while on my website. This is not to say that is the case with all content, as all publications on the site are original and written to provide value and references to our audience.

2 Comments

  1. Shantanu Sinha July 22, 2017
  2. Liton Biswas July 22, 2017