When looking at the many different jobs and industries in the world today, few can compare to what it’s like to work in the world of internet marketing and social media. Everything is just so intertwined together and connected at all times. It doesn’t matter if you are a social media manager, content creator or even a blogger… you likely share many of the same interests and tasks with many of those around you.
This is just one of the many reasons why it’s so important for online professionals and experts to have an online platform like a website or blog to represent themselves. Lilach Bullock is a perfect example of someone who’s been able to take her experts in the world of online marketing and branding and share it with the rest of the world through her blogging and social media efforts, which is why she is our latest featured expert in the Meet the Bloggers series.
1.) Please tell us about yourself and how you got into blogging?
My name is Lilach Bullock and I am a digital marketer and social media expert. I’ve worked in social media marketing for almost 10 years now, and it seemed like a natural transition to blogging.
At the time, I was looking to building my own business; my daughter was just 1 year old and I wanted to spend as much time as possible with her. My job didn’t let me take time off, so I just took things into my own hands. I created an online business and built a multi-site blog that generated over 600k visitors per month. I love content and enjoying writing so it’s always been a great way for me to educate and share my knowledge with others.
2.) What is the focus of your blog and why did you choose that niche?
The main focus of my blog is digital marketing; it’s a pretty broad niche, so I write about anything from social media marketing to search engine optimization and from content marketing to influencer marketing.
Everything that I write about is from my own experience working with clients, or for myself. All the knowledge I gain talking to business owners, helping them grow and scale their business, I try to incorporate in my blog posts.
Why digital marketing? Because I love it! I fell in love with social media marketing right when it first started, and it felt like a natural transition into topics like content marketing, influencer marketing and other areas of digital marketing.
3.) How are you currently monetizing your blog traffic?
The main way I’m monetizing my blog traffic is through the services I offer. My blog was always an extension of my online business and my social media. They’re all interlinked and one could not work without the other. So, I use my knowledge to offer all kinds of services to small businesses and entrepreneurs, such as business coaching, training programmes, and workshops, plus, I also provide content writing services, help with website optimization and I am often called in to speak at various events and conferences around the world.
4.) What do you know now that you wish you knew when you first started blogging?
This is a great question; I think that the one thing I wish I knew back then is the importance of building an email list. Don’t get me wrong, I did have a form on the website that I was using to collect emails, but it wasn’t enough. I wasn’t constantly thinking of new ways of gathering emails, I wasn’t creating downloadable content regularly to get people to sign up.
Gathering emails, I think, is one of the most important things to do as a blogger or online business. These emails will stay with you for years and will help you make sure there’s always some traffic coming to your blog and ultimately, they will help you make sales.
5.) What are three blogs that you visit almost daily?
I tend to prefer using content curation tools to help me keep up with all the latest news and articles, as well as an RSS reader where I’ve added countless blogs and websites.
If I had to pick 3, though…It would probably be Social Media Examiner for social media news and tips, Content Marketing Institute for content marketing and Quick Sprout for all kinds of marketing tips and advice from the wonderful Neil Patel.
6.) Can you give us three recommended tools/services that you use with your blogging?
There are 3 main tools that I use regularly, as part of my blogging; first, there’s Agorapulse. It’s a social media management tool, and it helps me promote my blog content across social media quickly and efficiently.
Another essential tool for me is Yoast SEO. It helps make sure my blog posts are optimized for search engine and, what’s even better, is that it requires little effort on my part.
And finally, there’s Trello. It’s a collaboration tool that lets you organize your tasks easily; when it comes to blogging, I usually use Trello to help me remember the tasks I need to get done, the articles that need to be written and so on.
7.) What advice would you have for someone who is just starting with their first blog?
I think that the main thing I would say to a beginner is, get those emails. The more you can get, the better!
I would also say that it’s very important to be consistent with your blog. When you first get started, you get all excited, posting new content regularly, trying to look for new ways of improving your blog; try to hold onto that. Don’t stop writing content, don’t stop trying to innovate – if you want to get to the point where you start making money based on your blog, you need to be consistent.
8.) What’s the best advice or tip you’ve discovered about blogging since getting started?
That blogging is not just sitting at your desk and writing content. If you want to be successful, you need to make connections and build relationships with your readers, with influencers and with the people helping you promote your content.
Use social media to connect with your audience and with influencers. These are valuable connections that will help you blog grow that much faster.
9.) If you only had $100 to start a new blog, how would you use it?
First, buy a domain name; next, I’d create my blog with WordPress as it’s easy to do and not too costly.
The rest of my budget would be spent on useful tools, most importantly an email marketing tool, but I would also get a social media management tool like Agorapulse to help me manage the promotional side of things.
Thankfully, there are lots of great tools that I can use for free. For example, for visual content, I would use Canva, I’d install a free plugin for social sharing buttons and Trello for helping me manage my blogging schedule and other blogging tasks.
10.) How can readers of the blog get in touch with you?
Thanks again to Lilach Bullock for taking the time to share her advice and story with the Blogging Tips community. If you would like to learn about other bloggers and how they are finding success online, be sure to read through our blogger interview series.