I received a handful of emails today.
A few Facebook messages.
Some tweet DMs too.
I noticed a few more pitches than normal. People reaching out to me, asking me if I wanted to guest post on their blogs, or if I wanted to enter into some partnership with them. The pitches were based on said bloggers wanting to do something really neat for me. A feature, or interview, or simple guest post feature. The ask was mutually beneficial; these bloggers would give their readers free, helpful content or would add a snippet of mine to some round up post. Win-win.
But I got to thinking about these individuals. They hunted me down. Approached me. Literally brought a few sweet opportunities to my door step. I was The Hunted. Not The Hunter. Wow did this feel good.
This has been the deal for me. For years. Folks seek me out. I rarely pitch folks guest posts. I simply ask my tribe who wants me to write a guest post for them.
I get a response like this within a few hours:
Pretty sweet, right? Toss in Twitter responses and I have a pretty cool range of guest posts to write and place on my buddies’ blogs.
It feels good to be The Hunted.
But it was not always this way.
During lean years I found myself being The Hunter. I tried to chase folks down. I attempted to post my links all over the blogosphere. I ran myself ragged. I hadn’t learned the secret of attraction marketing: if you create good things for your readers and connect with top bloggers persistently, instead of chasing folks down to seize opportunities, a steady flow of cool circumstances will wind up on your cyber doorstep.
Don’t get me wrong; I still pitch people. I still help people. I still promote my eBooks. But I don’t chase folks, or hunt them down, or stalk them or pitch them endlessly to manifest blogging success.
I help. I assist. I promote other folks. I don’t ask people for anything until I helped them first. I do not ask favors for strangers. I do not presume my friends will even do favors for me. I help. I ask here and there. I let go any requests so I can meet the next 10 or 20 or 50 bloggers I want to meet to expand my presence.
The Hunted takes a different approach to blogging.
I learned this from guys like Zac and John Chow. People flow to them. Because The Hunted give their readerships – and new readers – immense value on a persistent basis. By spoon feeding helpful content to targeted readers, those readers seek out the blogs, products and services of top bloggers. Those readers offer big dawg bloggers guest posting opportunities, or endorse the top bloggers.
Make no mistake about it; it takes persistent, smart, high energy creating and connecting to become The Hunted. It is not always easy on the front end. Sometimes you work for years on the front end, creating and connecting through guest posting, building an email list, publishing posts on your blog, promoting top bloggers and commenting on top blogs. But the easier and quicker sales you generate on the back end is well worth the front end effort.
Also beats being The Hunter, whom we all know as the desperate, frantic bloggers who email 100’s to 1000’s of blind, cold pitches to top bloggers, only to be rejected 100% of the time.
This scattershot approach to blogging does not work.
Be The Hunted. Not The Hunter.