Finding the right social media platform can make all the difference for companies trying to advertise and share their ideas. But finding the most effective one for digital natives like millennials can be particularly tricky: This generation is unimpressed by many of the standard approaches.
To make matters more complicated, social media platforms tend to specialize in certain forms of sharing, be it short videos, pictures or pithy personal stories. This means you have to prepare different versions of your message for each platform.
To save time, it’s better to focus on what works. So what’s the best platform to use to reach millennials on social media? Or is there just one? We asked six members from YEC for their perspectives.
I have found that Instagram is the best tool to convey our message to our audience. As an experiential marketing firm, we are all about capturing moments in time when creating shareable experiences. Instagram provides the best delivery for those moments while also keeping it simple for the audience, allowing them to grasp and relate to the vibe and feel of an experience that we created for a client.
Millennials love Snapchat. The platform perfectly suits their lifestyle — fast paced, always has something new to watch or experience, and doesn’t take itself too seriously.
Pew research shows that in 2016, 88% of young adults were using Facebook. Facebook still has the most value for your reach, and with its features like Canvas and 360 Video, there’s no slowing down the ways it can attract millennial attention.
You need a coordinated social media strategy across all platforms relative to your niche, but Twitter stands alone as a place to establish thought leadership in real time. You should fuel your Twitter presence with high-quality content and sincere engagement, but the millennial audience is there. Once you earn the right community of followers, Twitter is the ideal megaphone for sharing content.
The engagement on YouTube is out of control. The difference between YouTube engagement and Snapchat engagement is the depth of the interaction: With YouTube, the younger demos build real connections with the content and will follow them anywhere. As traditional cable content dies, long-form content will win.
6. Multiple Platforms
Millennials are very inclusive when it comes to communication. They’re active on many platforms, including Facebook, Twitter, Instagram, Snapchat, LinkedIn and text messaging. Engagement may rise and fall for particular platforms, but it’s best to have a multifaceted approach so you can connect with them in as many ways as possible.
Reaching New Audiences through Social Media and Blogging
There is no denying it, social media has completely changed the way we create content and engage with others around the world. At the same time, blogging has played a crucial role in this process as well. If you enjoyed this resource guide, be sure to see what these other 83 experts had to say when asked about what it takes to create a successful blog on the internet today.