In all the many different areas that blogging has changed the way content and business is created, it’s tough to argue how important it’s been for freelance writers around the world. Traditionally, if you want to have a writing career, you would need to spend several years in school, start with smaller jobs and internships and maybe if you are lucky, get connected with a media or publishing company that can continually pass some work your way.
Through blogging, it’s a completely different game. In every installment of our Meet the Bloggers interviews, we get to learn something new from writers, bloggers, and entrepreneurs around the world. Wth millions of independent authors, writers and freelancers around the world, who I might add are doing quite amazing for themselves, it’s not uncommon for these stories to be shared and fuel the fire for other would-be writers and bloggers to come. It’s time to meet Elizabeth Bradley, who is just another name that you should be following.
1.) Please tell us about yourself and how you got into blogging?
I’m a freelance writer & digital strategist that works with Life & Health Coaches. I write for various niches but mainly cover travel & lifestyle topics, and have two travel blogs that are a part of the Lonely Planet Pathfinder program. I’m also collaborating and writing for Lonely Planet and I run their Tastes of Thailand group board on Pinterest.
In addition, I ghostwrite for 6 figure business coaches and entrepreneurs who need engaging content for their blogs.
As a digital strategist, I specialize in content marketing and social media strategy, particularly Pinterest & Facebook groups.
I got into blogging many years ago at a very challenging time in my life. We had just moved internationally and my husband’s job lead fell through, leaving us in a very tight financial situation. Every day was really tough to get through, particularly emotionally. But it was at that time that a friend suggested we start blogging and I started a family travel blog (sattvicfamily.net) as a place to document our world schooling journey and travels. That site still exists to this day, although it’s not my main business.
2.) What is the focus of your blog and why did you choose that niche?
My focus at elizabethkbradley.com is to help Life & Health Coaches thrive both online and off. I give them writing, blogging, and social media tips, as well as lifestyle suggestions, such as how to become a digital nomad or create nourishing routines
3.) How are you currently monetizing your blog traffic?
I run a business and am not a fan of the typical ‘pro blogger’ method of monetizing traffic as that means two things: one you need a ton of traffic (the right traffic) and two you need to convert it like crazy.
I prefer to run my blog as an extension of my freelance writing and consulting business and currently have a service-based business model. And because I charge a premium for my services, I don’t need a ton of traffic or clients. I focus on nurturing the relationships I have and work with only a handful of clients at a time.
4.) What do you know now that you wish you knew when you first started blogging?
I wish I hadn’t bought into the ‘niche down’ mentality and instead focused on creating content that my Ideal Reader wants to read. There is a big difference between doing that and painstakingly trying to find your niche. I have a lot more legroom with regards to what I write because I know my ICA so well that I can write both lifestyle and business posts that are helpful.
5.) What are three blogs that you visit almost daily?
6.) Can you give us three recommended tools/services that you use with your blogging?
I use Pinterest daily as well as Instagram, and schedule posts using the Buffer app. Pinterest is my main source of traffic so it takes up the majority of my time and attention, social media wise.
7.) What advice would you have for someone who is just starting with their first blog?
My advice would be to not follow the ‘monetize your blog’ mentality and instead realize you need to build a business, whether it be from services or products. If you get a ton of traffic you can indeed make money from ads, but how reliable is that with algorithms changing so often? Find your target market and Ideal Client and think about what you can offer them, using your unique skill set.
8.) What’s the best advice or tip you’ve discovered about blogging since getting started?
Ruth Soukup’s course Elite Blog Academy helped me to realize I needed to stop fiddling around on social media and focus my energy on where I got the most return on my time, which is from writing pillar blog posts and promoting them on Pinterest. Jeff Goins helped me to realize the importance of guest blogging strategically and building relationships with influencers.
9.) If you only had $100 to start a new blog, how would you use it?
I’d put it on convertkit and leadpages!
10.) How can readers of the blog get in touch with you?
I write about blogging and social media related tips at elizabethkbradley.com and if you’re into travel, I run the culinary travel blog epicwanderings.com You’re also more than welcome to join Blogging Boost, my Facebook group of over 20k members. I love posting on Instagram so you can connect with me @elizabethkbradley on there!
Thanks again to Elizabeth Bradley for taking the time to share his advice and story with the Blogging Tips community. If you would like to learn about other bloggers and how they are finding success online, be sure to read through our blogger interview series.