With so many different mediums and platforms on the internet today for creating content and reaching new audiences, blogging is no longer the only game in town. Through the use of social media, podcasting, online videos and now mobile… anyone can pick any of these platforms and pretty much grow a loyal following, along with a successful brand and business. However, a blog or website is still the best way to bring all of these traffic sources to one main location, and the foundation for everything around you and your business.
John Lee Dumas has found massive success through his podcast ‘Entrepreneur on Fire’, though it’s through his blog where he shares all of his latest episodes, content and personal life stories — while also building a massive mailing list in the process. In today’s Meet the Bloggers interview, learn all about JLD and how he got to where he is today.
1.) Please tell us about yourself and how you got into blogging?
I launched my podcast, EOFire, in September 2012, and after gaining traction and seeing that I was growing an audience as a result of the free, valuable and consistent content I was creating every day, my girlfriend Kate joined the team. Her passion is writing, and so she started the blog in mid-2013.
2.) What is the focus of your blog and why did you choose that niche?
The step-by-step and behind-the-scenes of what it takes to run a successful online business. We’re all about transparency because not a whole lot of people are these days online. When we started sharing the behind-the-scenes of how we run our business, we received a lot of positive feedback from our audience – they loved hearing about the tools and the actions we were taking every single day in order to create a successful business. Just as important is sharing our failures and lessons learned, which we do every month in our income report. It’s what our audience came to us asking us about all the time, so we answered by creating the content they wanted most.
3.) How are you currently monetizing your blog traffic?
We do not directly monetize our blog traffic. We indirectly monetize our blog traffic by building segmented email lists with the help of our free courses, bi-weekly live Masterclasses, and by offering products and services that make sense through those channels.
4.) What do you know now that you wish you knew when you first started blogging?
That it’s going to take time to find your voice, style, and what it is that really sticks with your audience. What we thought was going to be a home run in terms of the content we were creating on the blog in the beginning turned out to be a lot different than what actually landed and made an impact for our readers. You’re never going to find out what that is for YOU until you just start writing, testing different things out, and engaging one-on-one with your readers.
5.) What are three blogs that you visit almost daily?
Smart Passive Income, James Clear, and Gary Vaynerchuk.
6.) Can you give us three recommended tools/services that you use with your blogging?
- CoScheduler’s Headline Analyzer
- Yoast SEO’s plugin
- Workflowly to organize our content calendar / topics
7.) What advice would you have for someone who is just starting with their first blog?
8.) What’s the best advice or tip you’ve discovered about blogging since getting started?
That it takes a lot of practice and patience to create a successful blog; don’t give up, just keep writing.
9.) If you only had $100 to start a new blog, how would you use it?
Facebook ads to drive traffic to a “read magnet” post on a topic I know my audience struggles with and that has an email opt in for a free course throughout so I can capture their email address.
10.) How can readers of the blog get in touch with you?
Thanks again to John Lee Dumas for taking the time to share his advice and story with the Blogging Tips community. If you would like to learn about other bloggers and how they are finding success online, be sure to read through our blogger interview series.