Logos, we usually look at them and know which brands they represent. They are visual content that speaks volumes to a lot of consumers. They differentiate between what people consider low end or average vs what they consider premium or top of the range.
You can see this with car marques from big manufacturers. Toyota and its Lexus brand. Volkswagen Group and its many premium brand of supercars. Or even Honda with its luxury brand, Acura.
The logos and marques speak of different things to consumers looking to purchase an automobile. Some speak of affordability and reliability. Some of safety. Some of luxury and opulence. Some of speed and high stature.
And it is this way in most industries and niches (watches, WordPress hosts, cell-phone carriers, colleges, smartphones, computers, diapers, bikes, clothing, apps, online shops, supermarkets or even flags of different countries, states or counties).
The most popular logos evoke a certain perception associated with the brands they represent. They inspire a sense of familiarity and warmth.
And to the person who sees them, they feel welcomed – that is if they like the products, services, mission and purpose of the person represented by the logo.
So, how do you create a winning logo for your blog brand?
Know that you can change your logo later on
Most blog owners take too long to come up with a logo.
Because they want it to be perfect the first time.
Some companies, organizations, and blogs achieve this the first time.
Most do not – and they are fine with this – because they know their logo can undergo new iterations months and years down the road.
They know they have to start from somewhere.
So they get something whipped up and use that as their logo.
Also looking at their logo repeatedly gives them new ideas for design changes.
Down the road they design a new and better looking logo and use it going forward – just like some of the big companies have been doing over the years.
Don’t think that it’s hard to create a great looking logo
With software already installed in your computer, you can create a logo yourself.
Or use online design tools like Canva or PicMonkey to do this.
If you believe you are not good with design, you can get something created for you for a few dollars on marketplaces like Fiverr and Envato.
If you don’t want to go that route, you can use crowdsourced logo and graphic design websites like DesignCrowd and 99Designs to get your logo designed.
Or go with a designer you hire from a freelance website like UpWork.
You can also find individuals and businesses in your local area to help you create a winning logo for your blog.
Find their sites by typing logo designers [location e.g. name of your town] or graphic designer for hire [name of location].
When you visit their sites check the logos they have created for other persons. It will help you gauge if you like their work – and want to work with them.
You can also visit the sites of some of these past clients to see how they use the logo created for them on their website, email newsletters, podcasts, About pages and documents available for download on their sites.
What to Remember about Creating a Great Logo for Your Blog
After taking some time to think about the message you want your logo to convey about your blog brand, browse some of the sites I’ve mentioned to hire someone to design a logo for you.
When requesting a logo design quote, make sure to mention some logos you want them to have in mind when working on your design.
Ask lots of questions.
And make sure they create the logo in different dimensions: some to be used in your blog’s header, emails, offline, social networks, app icon and even a favicon.