One of the funniest things about blogging is that most would-be bloggers never really enjoyed the concept of writing or ever had plans to become a writer. With hundreds of millions of bloggers in the world today, now people are writing and creating content than ever before, while also building a powerful brand and following in the process.
This is quite similar to the Meet the Bloggers interview and story we have today from Dave Chesson. He never intended to become a writer or blogger, but now through his site and online business, he inspires millions of people around the world through his expertise in creating, selling and marketing ebooks through Amazon Kindle. Read Dave’s story to see how it all plays out.
1.) Please tell us about yourself and how you got into blogging?
I never thought I’d become a writer or blogger. Writing was never my forte. However, after the US Navy sent me to Korea for two years without my wife and kids, I figured it was time to start looking for a way to make money on the side, while still being a full time worker.
Since I was on the other side of the world, I needed to do something that was online, but would allow me to work on my own time. After a couple of months exploring what opportunities existed online, I decided that niche website creation and SEO were my best bets. And wow, did that do the trick. I started building out niche websites, and also writing books and using those websites to promote my books sales. At this point, it became evident that this would be a viable source of income and I could one day quit my job in the Navy.
Fast forward 3 years later, and I am now full time online and working at home. It was an overnight success, three years in the making.
2.) What is the focus of your blog and why did you choose that niche?
After a couple of years of building niche websites, I decided that I wanted to start my own authority blog. I had a lot of experience with Amazon, self publishing and even Amazon SEO. But at that time, there really wasn’t a website that focused on advanced book marketing, so I started Kindlepreneur.com. What really helped Kindlepreneur grow to over 100k per month in two years was being very unique in the level of detail I provide on the site… something you can’t find anywhere else in my area.
3.) How are you currently monetizing your blog traffic
As an authority on the subject of book marketing, I get a lot of affiliate sales. My best work is comparing products, instead of just doing a review or sending a biased email when their is some launch. For example, a couple of months ago, someone asked me what was the best self-publishing course. I thought to myself, “hmm… good question.” So, I set forth and took the top four most well known courses, and compared them side by side. This has been a go to resource for most self publishers and has provided hundreds of dollars every month without any continued effort on myself or my team.
Also, looking at my websites Analytics, I found out that my article on the how to find kindle keywords was a fan favorite. Therefore, my team and I created a software, KDP Rocket to help do exactly what I talked about in the article. Because of this article, I make many sales of software every day. Gotta love having a strong solid article on your blog!
4.) What do you know now that you wish you knew when you first started blogging?
To never compare yourself to someone else. There will always be bloggers who get luckily or strike it rich faster than you. But you can’t and should never compare yourself and your success to them. This only breeds doubt and remorse. Stay strong and keep on your path.
5.) What are three blogs that you visit almost daily?
When I first started blogging, SmartPassiveIncome.com was my go to website. I read everything that Pat Flynn wrote and listened to his podcast. It really helped me to see the legitimacy of the business. I also spend a lot of time on Brian Deans’ Backlinko.com. As someone who focuses on SEO, it’s important to hone my traffic generating skill and stay on top of the latest trends. And finally, I love reading/watching Wistia’s blog. I’m very interested in incorporating video into my blog so as to provide stronger content and build better branding. Wistia does an incredible job of teaching you who to do both of these and I find there’s always something else to learn with them.
6.) Can you give us three recommended tools/services that you use with your blogging?
Nothing has helped me more than SEMrush and Ahrefs. They both perform the same general function and you can probably get away with just one, but I use both. They help me to figure out what is the most popular content on other sites, and with my keywords. I am also a big fan of Trello. This tool helps me and my team organize our content and projects… plus it’s free.
7.) What advice would you have for someone who is just starting with their first blog?
There are three important aspects to successful blogging:
- Platform – which in this case would be your blog
- Traffic generating skill – Something like Facebook, Pinterest, SEO, ads, etc
- Product – how you monetize
What gets people into trouble with this is that they try to do multiples of the things above. They have too many platforms like a blog, podcast, youtube channel, Facebook Group, etc. They try many different types of traffic generating, and they create multiple projects. When you try to do all of this, you’ll never have time to do any of it right. I recommend to all that you choose one thing for each, and hit it HARD! Perfect your blog, master your traffic generating skill and focus efforts on the one product.
This doesn’t mean you just have one of each forever. Instead, start with one of each until you feel you’ve nailed each and are seeing the positive results you are looking for.
8.) What’s the best advice or tip you’ve discovered about blogging since getting started?
Make sure you know EXACTLY which articles are you best articles, both in content and in bringing in traffic. Out of all of my articles, my best is the one about book promotion sites. This site, bring in thousands of new people per month, and is responsible for over 10 email signups per day. That’s pretty important, right? So, myself and my team know that this article should not only be monitored, but updated as well. A couple of months ago, we republished it with new content and my readers absolutely loved it. So, know what your best article is, and keep it in mind. Clean it up, monitor it and make sure you know where to send interested customers when the opportunity arises
9.) If you only had $100 to start a new blog, how would you use it?
I’d purchase a Keyword tool so as to help figure out what articles I should start writing and have the best chance of gaining a following. I’d also signup for an email service because collecting emails as soon as possible is a good long term plan.
10.) How can readers of the blog get in touch with you?
Thanks again to Dave Chesson for taking the time to share his advice and story with the Blogging Tips community. If you would like to learn about other bloggers and how they are finding success online, be sure to read through our blogger interview series.