If seeing exponential growth from your business is one of the top objectives of 2017, you’re not alone. Regardless of the stage in which your business is in during the beginning of 2017, community recognition and new customers can always give the required boost to the next level. If you have been already using content marketing to reach out to your target audience, it is most likely that you’re watching out for something new. Guest blogging is just the right approach which you could need for your business this year.
In case you’re a savvy blogger, you will most probably be familiar with the term guest blogging. When a writer shapes content for a blog which is not his own, that is called guest blogging. This is a great chance to share your expertise and skill with others and it also provides you with an opportunity to increase traffic to both blogs. You establish yourself through guest blogging as a public authority figure as well.
How to make guest blogging scale your business – Few steps to take
Step #1: Locate the right venue
Without including websites which have reach, you can never be effective in the field of guest blogging. Good quality blogs with extended reach may include blogs of influencers or online publications which boast of huge readerships. Invest your time and energy into making sure whether or not each outlet is the perfect fit after measuring that outlet’s audience to check if they will buy from you. Try to learn as much as you can from your present customers and also recognize the social media accounts which you will most likely follow to reach your target audience.
Once you’ve found the right sites that target your demographic audience and goals, make sure to reach out with them in a personal manner and not look like an automated spam email. This is something we are seeing way too much of lately, as the benefits of guest blogging are expanding to outside services and those looking to profit from SEO related services.
Step #2: Post timeless and valuable content
Once you receive the permission of writing a guest post, it’s vital to create useful, relevant, high quality content for your host. This will not only increase the chances of them referring you to others but it will also boost the chances of your post to be read and shared. In case you think you don’t have the best skills to write blog posts which can lure attention, you can outsource it to other writers. To enhance your guest blogging efforts, make sure you supplement your efforts with a grammar checking tool.
Something to also keep in mind when creating content, is to try and focus your direction towards something that is ‘evergreen’. By this we simply mean a topic or content that can continue working for you for several weeks, months or even years to come. A perfect example of this would be ‘how to improve your credit score’ or ‘healthy eating tips’ — both are something relevant that people will be searching for many decades to come.
Step #3: Promote and endorse your content
As soon as your content is ‘live’, you have to start promoting it as much as you can. Write something about it and share the link in each of your professional social networking sites and don’t forget to tag the blog host. Your host will also share information, thereby expanding the total number of people who will get to know about your brand. You can also send an email attaching the link of the content and share it amidst your personal network.
Don’t forget to share your best content across all platforms. Even if you recommend or prefer Facebook and Twitter the most, there are still other platforms like LinkedIn, Pinterest and Instagram that could still be giving you access to thousands of more visitors back to your site. Promote, share and tag on as many networks as possible for each content piece you create.
Step #4: Keep measuring the results of your efforts
As your content has been posted on someone else’s site, it can be tough to track its performance. There are wide array of tools to monitor your metrics and lead generation is one of them. In case the host site also links back to you, you will immediately find a hike in search engine ranking. Google’s latest algorithm rewards all sites with links and with an increase in placements of guest posts, you can also see enhanced visibility when customers search for terms that are close to your niche.
By incorporating the above listed four steps in place, you can write, publish and promote guest posts which garner good attention. With time, you can gradually refine your guest blogging strategy to get better results.