Running a digital marketing company comes with a variety of challenges, and one of them is how to handle online reputation management. A company’s reputation can be an important key to its overall success and how the general public views it. If you want to create a positive image for your digital marketing company but you are not sure where to begin, there are a few steps you can take to build a positive and powerful reputation that can drive your company’s profits for years to come.
1. Understand the Needs of Your Business
Before you can create a positive and healthy reputation for your business, you should take the time to understand the needs of this type of company. Digital marketing can be vastly different from selling physical products and services, and you will probably need much more than an interactive website and social media accounts. While these features can help your customers connect with you, your reputation needs may not be completely served by them.
When you sell digital products such as SEO support, website design, app development, and social media marketing, chances are your customers will be tech-savvy people who know how and where to leave detailed reviews about the services they received from you. As such, tracking your company’s online reputation and dealing with reviews, both positive and negative, should be a priority for you because once a company gains a negative reputation, it can be difficult and time-consuming to undo.
2. Improve Optimization
If you have not created a search engine optimization plan for your company yet, now may be the time as one of the first steps in managing your online reputation management. Using effective SEO can boost your company’s standings in the eyes of your customers because it can help improve the speed and the efficiency of how they find you. The harder it is for consumers to find your company online, the more likely they will go with another digital marketing company.
To improve optimization, take the time to search your company online with whatever keywords you think will result in a hit. If your business does not show up with the desired keywords, then you might need a professional company to help you optimize your page. Keep in mind that SEO is not an exact science and that it may take some time before you see your website ranking rates rise.
3. Harness the Power of Social Media
Monitoring online review sites is an important part of improving your digital marketing company’s online reputation, but you should remember that these sites are not the only resources available to customers who want to review your business. Twitter, Facebook, and Instagram can all serve as sounding boards for past customers and influence those who are considering your company’s services and as such, they should be monitored.
While it makes sense that you cannot spend all your work day monitoring your social media accounts, you may want to invest in a social media manager that handles all the likes, replies, and comments that come in via these platforms. Companies like Reputation Defender can help you manage negative reviews and monitor social media for mentions of your business, leaving you with more time to grow your business.
4. Unify Your Brand
The next step in building your digital business’ reputation is to unify your brand online. When your branding is fragmented, your customers may have limited access to certain information or become confused about which online platforms are connected to your business. When this happens, customers can lose faith in your brand and leave negative reviews as a way to voice their frustration.
One of the simplest ways to unify your brand is to ensure you are using the same logo across a variety of social media and online platforms. For example, if you use your brand logo on your main website but then choose different colors or images on social media, your customers may not be aware those accounts are connected to your business. As you create accounts that are accessible to your customers, spell your company name the same way each time and use consistent keywords to ensure brand consistency. This can help your customers find you online with more efficiency.
5. Be Vigilant
Once you have all your monitoring strategies in place, it is important to remember that this process will be ongoing and not something that will take care of itself. Even if you decide to work with an online reputation management company, you should remain vigilant about being aware of what people are saying about your company. Continue to interact with customers who review your business and ask those who are pleased with your product to leave a positive comment on your site for others to read.
Maintaining online reputation management for your digital business can be a challenge. However, when you take planned and structured steps to build it over time, its foundations can support your company in the months and years ahead.