For those who are new to the professional blogging world, one of the most important things to understand is that there are two major kinds of blog income: active and passive. Active income typically involves one-on-one services such as writing, project management, or design work while passive income includes things you do once that continue to bring in money. In order to make your blog work, you need to balance both.
So how do you hit the sweet spot between active and passive blog income? It’s all about knowing your limits, building your audience, and setting your income goals high. With a big enough audience, you’ll find that your passive income climbs while your active income provides a high value, but low-intensity boost.
Active Income: Why It Works
Active income is an easy-to-measure assessment of the work you’re doing. You can tell, based on how many writing assignments or design projects you take on, exactly how much money you can expect to make. In many ways, the active income part of your blog is like holding down a traditional job – if you put in the hours, you’ll make money. The downside of this, though, is that you have to work traditional job hours if you want your blog to run primarily on active income.
Passive Income Advantages
Compared to active income sources, the passive income aspects of your blog take a limited amount of work and turn it into an unlimited source of income. For example, if you sell ebooks or online courses on your website, you don’t have to write a new one each time one sells. You’re selling the same individual product over and over again.
Depending on what your passive income source is, these instances of “one-time” work can make you millions when taken together. This was the case for entrepreneur Sam Ovens who turned his own business failures into a highly successful consultancy training course. Ovens sells his consulting course online through premade videos and other prepared materials. Since he doesn’t teach the course in person or individually, this is a passive income source.
Other Passive Income Sources
Compared to ebooks, online courses, or sponsored podcasts, other passive income streams are even less labor intensive. On the other hand, they’re also harder to measure, which business planning difficult. For example, systems like AdSense are a great way to make money through onsite advertising, but how much you make depends on how many visitors you get. If you aren’t generating enough content or you experience site problems one month, this can seriously depress your income stream.
Similarly, affiliate advertising within blog posts can also be a good source of passive income, but to really make this work you need to have an active site archive. If people stop visiting your posts shortly after they’re published, those affiliate links won’t generate much money.
For the majority of bloggers, passive income is the dominant source of income. Yet, for those who feel driven to produce, active income can be just as important. Finding that balance between immediate work and consistent income, then, will allow you to turn a profit while experiencing professional satisfaction.