When you look at the many different industries and businesses on the internet today, few connect together more seamlessly than the worlds of blogging and SEO. You really can’t have one without the other, whether you are trying to rank in Google or not.
SEO experts often use blogging to rank higher in the search results, while bloggers are continually trying to figure out how to rank higher with SEO. It’s a win-win situation for both sides, as they are continually learning from each other. This is also the focus of our latest Meet the Bloggers interview series with Allan Pollett. Enjoy!
1.) Please tell us about yourself and how you got into blogging?
For almost 20 years I’ve been working as an SEO specialist. For me, blogging was a necessity. Each blog article allowed me to target new keywords and direct more traffic to my personal business or clients’ businesses. And for the record, you can read my latest blog content at http://allanpollett.com/.
2.) What is the focus of your blog and why did you choose that niche?
My personal blog focuses on online marketing tricks and tips. I chose this niche as a way of branding myself as the “SEO Guru” where my blog really attempts to teach people all there is to know about SEO and social media marketing. My goal was to showcase my knowledge and expertise so that I could distinguish myself from the other million people who claim to be SEO gurus.
3.) How are you currently monetizing your blog traffic?
Monetizing my blog has been very easy. Most people, when they think of how to monetize a blog, think about driving lots of clicks to ads. My thoughts are very different. First, I see each blog entry as a means of finding new people to learn about me. Second, but more importantly, I see my blog as a means of sharing new information to my existing clients or potential clients. For example, I wrote an article on how to safeguard one’s reputation online. After writing, I shared it with existing clients. As a result, many of them asked for my help with a bad review or some negative post that was hurting their business. This one post resulted in tens of thousands in new business from new and existing clients. This was much more than what I could have expected to receive from adsense revenue.
4.) What do you know now that you wish you knew when you first started blogging?
When I first started my business, I relied on myself to do everything. Now I use copywriters often to create content for my clients’ sites. It means I make less per article but my time is freed up to work on higher paying projects and the limitations I had on how many articles could be created each month are removed. As a result of hiring content writers, I more than doubled my income and there is no real cap on my earning potential.
5.) What are three blogs that you visit almost daily?
The big three for me would be Youtube, Webpronews, Searchengineland. Each are excellent sources for the latest SEO news. I especially like Youtube as video blogging site because I can still work while, at same time, have a video playing in the background.
6.) Can you give us three recommended tools/services that you use with your blogging?
The tools for creating blogs and marketing them should include: Google Search Console, Keyword Planner, WordPress as a blogging platform, Yoast SEO plugin for WordPress, Share This plugin for WordPress, Hootsuite.
7.) What advice would you have for someone who is just starting with their first blog?
First, learn all the tools I mentioned in my answer to question #6. Second, write with the goal of giving people information they are searching for and with some business goal in mind. If you focus on a small niche, you will do a lot better than if you try to be everything for everyone.
8.) What’s the best advice or tip you’ve discovered about blogging since getting started?
The biggest challenge for most bloggers is coming up with daily content. To keep things simple, do keyword research on your niche to generate a huge list of potential topics. To write quickly, think of the topic as a question from an email from a friend. Often we can write emails very quickly because it is a known task. When writing blogs often, the guidelines aren’t as set and this is what causes the problem. So when writing approach it as if you are writing an email reply. You will find if you do these two things blogging, will become and much more simple process.
9.) If you only had $100 to start a new blog, how would you use it?
A $100 isn’t very much money nowadays. Buying a a domain name and hosting it will cost more than that. So on such a small budget you need to be creative. Get a free blog like Blogger or LiveJournal and set up Facebook and Twitter accounts to promote your blog. Remember your time is worth money too. The more you avoid spending money the more time you will need to compensate and there will be a point when you must realize your time is worth more than cost of hiring someone to help you.
10.) How can readers of the blog get in touch with you?
Thanks again Allan for taking the time to share your advice and story with the Blogging Tips community. If you would like to learn about other bloggers and how they are finding success online, be sure to read through our blogger interview series.