Are you annoyed about getting zero traction through blog comments?
You may be doing it wrong.
No sense wasting your time commenting on blogs unless you make an impact.
I am not talking about drive-by comments. These 1-liner jobs have no place in your blog marketing campaign. I am talking about mindful, thorough, impactful blog comments.
Read my blog comment on John Chow’s blog post for a classic example of an eye-popping comment:
If you do blog commenting right you can:
- generate blog traffic
- earn blogging income
- make friends with top bloggers
- help fellow bloggers
- built your online reputation
- have a boat load of fun
But you need to do commenting right to get these sweet benefits.
This was a 13 paragraph whopper I created recently (cut off on the screen shot above).
Let’s dissect my comment on John’s blog for the anatomy of an eye-popping comment.
1: Address by Name
I used John’s name to lead off the comment.
Use names to bond with fellow bloggers. Admit it; you love hearing your name. We all do. So if you use a name once or twice in a mammoth comment like this you can draw a bit closer to fellow bloggers and build profitable friendships with some pretty big dawg bloggers out there.
2: Go In Depth
I wrote a 13 paragraph comment. This took me about 15 minutes.
Writing thorough comments simply makes an impact. John will see the comment and remember me. His readers will see the comment and remember me.
If you go thorough – set aside 10 to 15 minutes to read the post and comment – you raise eyebrows. It’s that simple.
In 2014 I received two tweets from a NY Times Best Selling Author for the first 2 eBooks of my Blogging From Paradise series. Writing 6 to 10 paragraph comments on said author’s site made me memorable enough to warrant multiple eBook tweets to 300,000 plus followers.
If you’re confused about how to add more meat to your comments buy my eBook:
3: Be Real
My comment was real. No filler. No stuffing, or forced commenting or faked commenting. I relayed experiences from my life to add a personal touch to my comment.
Be genuine. Share your experiences. This makes you stand out and also helps to easily add heft to your blog comments.
Relate your comment to the blog post.
Note at least 1 point made in the post. Tie your experience into the post point you expound upon.
I can’t stress how many bloggers miss the point on this one. Some make no reference to the post. Others publish completely generic comments. Some bloggers outright spam by commenting on a different topic.
Relate your comment to the post. Prove your competency.
5: Sign Off
Sign off with your name.
Personalize all comments from your point of view.
Spend 2 seconds signing off. Stand out from other, less personalized blog commenters.
6: Be Polite
Always say “please” and “thank you.”
Say “please” if you ask questions for clarification. Say “thank you” to thank the blogger for sharing their story. No one owes you anything. These bloggers did not need to work for free. They have businesses to run. But their generosity and willingness to share their knowledge freely offer you a helpful, rich post to use for your benefit.
Thank your fellow blogger. Send out good vibes.
You can make an indelible impact with one blog comment but persistence wins in the blog commenting game.
Be a regular reader and commentor on top blogs from your niche.
Being a regular makes you familiar in the eyes of readers. Familiar faces drive traffic to their blogs and grow strong, loyal comments through the art of blog commenting.
Are You Ready?
What tips can you add to this list?