Blogging has quickly become one of the best ways to create content on the internet, while also building a marketing and branding strategy in the process. After all, if you are good enough to sell your product or services, you should be good enough to write content around it as well.
This is the type of blogging focus you are going to see in our latest installment of Meet the Bloggers. Ian has taken the concept of blogging and focused all of his content around the business of SEO and providing his audience with valuable resources, then hopefully turning a percentage of his audience into eventual clients. It’s a working method that is being used by millions of brands and businesses in the world today… further solidifying the importance of blogging in our everyday lives.
1.) Please tell us about yourself and how you got into blogging?
My name is Ian and I run an SEO and PPC company covering the South West of the UK, based in Bristol, offering online marketing services for businesses in the area. I first got into blogging when I entered this career many years ago, around 10, as I was always lucky to work with people that understood how important good content was. So, I started producing my own, and have lots of articles published in many leading publications, which is of course not only satisfying but proof that content marketing works.
2.) What is the focus of your blog and why did you choose that niche?
My blog at the moment is my company blog, offering articles on SEO, PPC, Social Media and all aspects of online marketing. The niche is the same as the services I offer, and it is what I know inside out, so that is why I write about it.
3.) How are you currently monetizing your blog traffic?
My blog is purely aimed at attracting new business and building authority in my area, so I do not monetize it, other than it gets leads for my services.
4.) What do you know now that you wish you knew when you first started blogging?
The main thing is to realize it is not easy. You cannot buy a domain, chuck 20 articles on and then get overnight rankings. Content marketing and blogging take time and you need to invest in time and effort and produce quality.
5.) What are three blogs that you visit almost daily?
6.) Can you give us three recommended tools/services that you use with your blogging?
I tend to stick with the basics, to be honest, the Google AdWords keyword tool is about as good as you will get. I do however use StoryBase which is a new product, but seems to present some decent question ideas.
7.) What advice would you have for someone who is just starting with their first blog?
Do not expect overnight success. It takes time and effort, and don’t just do it for a few months and then give up. You need to keep working away, producing content and then the rest will follow.
8.) What’s the best advice or tip you’ve discovered about blogging since getting started?
Focus on quality, not quantity, and don’t pack your articles full of SEO phrases, write for your users.
9.) If you only had $100 to start a new blog, how would you use it?
Decent hosting and a WordPress based website, as WP needs a solid host these days, as if your site is slow, your rankings will suffer.
10.) How can readers of the blog get in touch with you?
- Website: https://www.isdigitalmarketing.co.uk/
- Facebook: https://www.facebook.com/isdigitalmarketing/
- Twitter: https://twitter.com/ISDigitalMar
Thanks again Ian Spencer for taking the time to share your advice and story with the Blogging Tips community. If you would like to learn about other bloggers and how they are finding success online, be sure to read through our blogger interview series.