How to Increase Open Rates and Deliverability with SendPulse

For most bloggers and online marketers, it’s all about creating a platform and content for your audience. Once that content is in place it’s then time to focus on how to grow your brand, build relationships and ultimately create a business that will keep growing over time.

While the concept of creating a website or blog might seem easy enough, the truth is that it’s quite hard to make money online — especially if you don’t have a valid business model in place. At the end of the day, content is great… but is it enough to provide you with customers, leads and a revenue source?

One of the best ways to turn an audience into real money is through building a list. However, the days of focusing on just ’email marketing’ style lists are over. Now it’s all about email, mobile, desktop notifications, SMS and more. All of which are core marketing components of SendPulse, an online marketing platform that’s making it easier for businesses and brands to grow their lists, while also increasing open rates and ROI in the process.

SendPulse Wants to Make Marketing Simple

If you want to have a successful business, you need to provide a better solution for your clients than the competition. This is exactly what SendPulse has been doing with their suite of products that allow marketers, businesses, and brands to better manage their customer data and outreach. While there are many ways to market to an audience in the world today, SendPulse focuses strictly on email, SMS, Web-Push, and SMTP.

If you’ve ever had the opportunity to build a newsletter and send out mailings to a list in bulk, you will know the value of a good list hosting service. It’s one thing to have a solid mailing list, but it’s another to make sure your messages are actually getting delivered. This is also something many bloggers and marketers might not even be considering.

To maximize not only the delivery of your messages, but also their engagement and response rates, SendPulse uses a combination of artificial intelligence, hyper-personalization, and predictive analysis to bring the best results possible.

Since most content creators and brands are focusing on web content and email list building, this would be a great place for us to start — however, as mentioned earlier, SendPulse offers services to SMTP, Web Push, and SMS marketing services as well.

Email Marketing is More than ‘Click & Send’

We all know the power of email marketing. Not only are many of us currently using it within our content marketing and outreach, it’s also something we use in our lives on a daily basis. When something arrives in your inbox, you are likely going to read it. Should something end up in your spam folder or tagged as junk, you will likely never see it. Now the question is… where are your marketing emails ending up?

As online marketers and list owners, the two most important factors when focusing on email marketing, are delivery rates and open rates. Any slight swing in conversions for either of these areas can result in a huge profit/loss margin for your business. Thanks to the latest changes and advancements in email filtering, it can be a full-time job just to make sure your important marketing messages are getting delivered.

Once you get into the inbox, then the next challenge is getting your subscribers to open your emails and act upon them. This is where a solution like SendPulse really comes into play. SendPulse leverages its advanced technology to overcome both of these obstacles, offering the highest delivery rates worldwide with open rates to match.

To back up this statement, SendPulse says many of their clients have seen an average increase of 30% when using the marketing and deliverability options provided through their platform. One of the most effective features on SendPulse includes the ability to resend emails to subscribers if they didn’t previously open the original. This one method alone has resulted in 30-80% increases in open rates.

Useful Email Templates and a Drag-and-Drop Editor

Once you’ve mastered the art of getting your email into the inbox and creating a snazzy headline to go along with it, now you need to get readers to open and engage with whatever it is you might have to say. An excellent way to do this is through the use of a fancy looking email template, while also using images and highlighted text to get your message across.

For the average site owner or mailer, this could be a huge headache to accomplish, as you would likely need to mess around with HTML and have some custom design work made. However, this is easier said than done, thanks to the growing library of free templates currently offered through SendPulse. You can see some of their email template designs below.

You will notice each of the templates is professionally designed and created in a way to maximize email deliverability and navigation. Once you are logged into the system, all you need to do is click on any of the email templates you like, then customize it with your own text, brand images and message you’d like to portray. You will also notice that you can sort through all templates based on their category and marketing style. Holiday themes are also available, which is a great way to take advantage of annual and monthly promotions or discounts.

In addition to being able to pick and choose from the ready-made templates, SendPulse users will also have the option to create a completely custom email marketing as well. This is all done through their easy to use drag-and-drop email editor, which can be seen below.

As you can see from the screenshot, the setup and navigation are pretty straightforward. On the left side, you have options for adding text, pictures, buttons, video and social interactions. On the right side, you have the full customization options for each of these components. While all of these changes are being made, you can monitor the process of your email template as you create and edit it to your liking.

Once you’ve created a template design you are happy with, simply click the preview button and have a free test email sent your account. This is always important to do, as you will want to see how your final project will look right when it arrives in someone’s inbox. The option is also there to add in custom HTML or to import an existing email template from elsewhere.

Don’t Forget About SMS, SMTP and Web Push

As we mentioned earlier, email marketing is still one of the most used forms of direct marketing in the world today. However, as mobile marketing continues to gain more traction, this is where many brands and advertisers are looking to maximize their profits. SendPulse knows this all too well, and they are already ahead of the curve when it comes to providing services in these areas as well.

 

For example, their SMS service allows you to send text messages to anyone in the world, no matter where your business or the subscriber is located. The delivery is also quite fast as well. SendPulse clients can send up to 500 messages a second to over 200 countries around the world. This process can also be automated or even scheduled in advance.

Another area that is rapidly growing in usage is web push notifications. You’ve likely already seen web push notifications on some of your favorite websites or blogs, where a small popup window will appear and asks if they have your permission to send out notifications. This type of marketing and outreach is still new but is working extremely well for businesses and brands who have already started to adapt it. At the same time, it’s another way to directly get in touch with your audience outside of relying on just email marketing. Some sites are seeing open rates in the 20%+ range when enabling push notifications on their site.

Along with SMS and web push notifications, SendPulse also offers access to a reliable SMTP server and API integration. These features allow for advanced analytics and optimization on the client side, while also offering the option for A/B split testing and advanced reporting.

SendPulse Pricing Plans and Options

There is nothing worse than coming across an excellent service, only to find out it doesn’t fit within your budget. This is something SendPulse also put into consideration and wanted to make sure they were a viable and cost effective solution for everyone out there. With free plans, monthly subscribers, pay as you go options and even a VIP plan, every marketer can find a pricing plan option that works best for them.

You can see a perfect example of this in the email service plans shown above. The free plan would be ideal for anyone just starting out, which allows for up to 2,500 subscribers/15,000 emails sent out per month. Upgrade to the monthly subscription or pay as you go plan, and you can scale your subscriber count to any level you like, while not having to pay a big overage for any unused emails you might be left with at the end of the month. If you went with the “pay as you go’ plan and wanted to send out 10,000 messages, you would be looking at a minimal cost of just $32, which breaks down to .0032 per email sent.

This same type of billing structure is set up for SMTP solutions as well. The free plan offers 12,000 messages for free, then you can upgrade to the monthly subscription plan for $8.95 a month, which allows for 25k messages. Web push notifications are free and SMS prices vary based on destination. Be sure to check the website for full sign up, deliverability and pricing details.

In summary, if you are doing any type of direct marketing, whether it be through email, SMS or web push notifications, you should definitely invest some time in researchingSendPulse. With their third-party integration, subscription forms, a powerful email editor, and Artificial Intelligence solutions in place, there is no reason why you shouldn’t be able to increase numbers across the board through the use of their platform.

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Disclosure: In full disclosure, it is safe to assume that the site owner is benefiting financially or otherwise from everything you click on, read, or look at while on my website. This is not to say that is the case with all content, as all publications on the site are original and written to provide value and references to our audience.

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