Blogs are used for many different things. Some people start a blog so they can have their own little outlet on the internet, others want to try and create a blog to make money, and others will start a blog to help build their audience and share their expertise. Another great reason to start a blog, is to build a foundation for something you are currently working on or already have an expertise in — such as a published book or publish speaking.
That is exactly what you are going to see in this latest edition of ‘Meet the Bloggers‘, where bloggers from around the world share their stories and expertise on how to create a winning blog, while also sharing their expertise with those around them. We all have our own unique blogging story, and here’s another to add into the mix.
1.) Please tell us about yourself and how you got into blogging?
I’m a speaker, and co-author of The Go-Giver, a business parable that demonstrates why shifting your focus from getting to “giving” (constantly and consistently providing value to others) is not only a pleasant way to conduct business but a very financially profitable way, as well. Other books in that series include Go-Givers Sell More and The Go-Giver Leader. I began blogging as a way of staying in touch with my readers, connecting with them, and what I like to call, “keeping the conversation going.”
2.) What is the focus of your blog and why did you choose that niche?
The focus is on sales, influence, success, and communication skills. These are not different topics but simply four areas of one core message: that by focusing on bringing value to others and making people feel genuinely good about themselves, you will find personal fulfillment and create ultimate influence in the marketplace. This is what I discuss in my books and at my live programs and it’s what my readers have come to expect of me on all media. So, I stay very focused on that core message.
3.) How are you currently monetizing your blog traffic?
The monetization cannot necessarily be directly quantified (i.e., I don’t accept advertising, etc.) yet, blog readership leads both directly and indirectly to courses we offer, products we sell, and presentations I’ve been hired to give. In other words, it’s part of the entire mix, and has proved to be very valuable to us (hopefully, the result of the information being valuable to the reader, which is our focus!).
4.) What do you know now that you wish you knew when you first started blogging?
Probably that you don’t have to blog every day to be effective. I do believe, however, that it’s important to be consistent.
5.) What are three blogs that you visit almost daily?
Dan Rockwell’s LeadershipFreak, Randy Gage’s Prosperity Blog, and Anthony Iannarino’s The Sales Blog.
6.) Can you give us three recommended tools/services that you use with your blogging?
We use WordPress for my blog and for our podcast. We use social media as one avenue to promote the blog posts.
7.) What advice would you have for someone who is just starting with their first blog?
Hire a web developer (or virtual assistant) to get everything correctly set up so that you can focus on doing what you do best; writing your content. Utilize your blog, not to broadcast, but rather to engage with your readers and create a community. Respond to readers’ questions and always make them feel welcome to ask, as well as to feel like a valued member of the community. A blog – while in its own way is part of your marketing process – is more than anything a way to connect with your readers.
8.) What’s the best advice or tip you’ve discovered about blogging since getting started?
Consistency is key. You don’t have to blog always, but you need to blog consistently and predictably.
9.) If you only had $100 to start a new blog, how would you use it?
I would pay my web developer to set it up…and then I’d start writing, posting, and promoting!
10.) How can readers of the blog get in touch with you?
- Twitter: www.twitter.com/BobBurg
- Website: www.thegogiver.com
- Blog: www.burg.com/blog
- Podcast www.thegogiver.com/podcast
Thanks again Bob for taking the time to share your advice and story with the Blogging Tips community. If you would like to learn about other bloggers and how they are finding success online, be sure to read through our blogger interview series.