When you first decide to create a blog, you’re driven by your passion to start something new. You’re anxious to get your ideas out there for the world to see. In order for you to get started, however, you’ll need to locate the best web hosting service. Many new bloggers make the mistake of rushing to make a choice, and only later end up finding out the hard way.
Choosing the right web hosting service for your blog is just as important as choosing your niche or your content. If your readers aren’t able to find your site, or use it effectively, they aren’t going to visit your blog, and you won’t be successful. Therefore, you want to try and avoid all the armature mistakes that other bloggers have made listed below:
Choosing a Web Host Because They’re Free
They say the best things in life are free, but if you’re going to be a successful blogger, opting for a free web host is the worst thing you can do. While free packages provide you with the platform to create your blog and get it published, it limits your ability to create a unique blog and it also makes it harder for your readers to find you.
Most free web hosting packages come with a domain name that has a long extension www.yourbusinessname.thewebhostcompanyname.com. Longer extensions as you know make it harder for your readers to remember your site. It’s also not as professional looking as a domain name without the long extension.
Other common occurrences with free web host accounts include:
- Unsolicited 3rd party ads posted on your site
- Slow loading speeds
- Inability to scale your site
- Lowered SEO rankings
If you feel you must go with a free web hosting solution, check out this list of the top free hosting 25 companies out there to choose from.
Choosing a Web Host Without Reading Reviews
Just because it was the first result on your search engine does not mean that it is the best company to purchase a web hosting package from. Many customers make the mistake of assuming if Google put it at the top of search engine page results, then it must be the most reliable service provider. In turn, they end up choosing a web host that is less than stellar and their blog is hurt as a result. Reviews provide you with insight on how the web host has worked for other businesses.
Another good reference is an expert roundup post featured on Blogging.org where 80+ different site owners shared their recommended hosting platform.
Choosing a Web Host Without Reading Restrictions
Advertisements for web hosting is meant to draw your attention. Therefore, you will see companies advertise that they can do this, or that for a low rate, but there is always some fine print. For example, a company may advertise that you will receive unlimited bandwidth upon signing up, but if you read further, there are limitations to your “unlimited package”. Maybe you reach a certain bandwidth and the company starts slowing down your speed over time. Whatever the case is, you need to know this upfront.
In addition to looking at web host and reading through their restrictions, you will also want to make sure you aren’t locked into a long term contract or will have to pay a big fee if you decide to cancel early. These are just a few of the things you should be looking for when reading through the terms and conditions on a potential web host. For even more points of interest, be sure to read through my web hosting 101 tutorial.
Not Testing Customer Service
While you may be skilled at creating your own blog, there could come a time when you need to reach out to your web host’s customer service department. Quality customer service is vital to the success of your blog. Therefore, you don’t want to select a web hosting company that does not provide high-quality customer service. Imagine, having an issue with your blog and needing assistance but having to wait for hours on hold. Or what happens if you contact customer service and they have no clue how to resolve your issue? You’ve paid money for your blog to run at all times, but now you’re losing money because customer service is not available or not skilled enough to fix the problem.
Sure, you’re excited about the possibility of putting your ideas online for everyone to see. Starting a blog can be a ton of fun and very rewarding when done right. Just remember, we live in a digital world where the average attention span of a reader is a few seconds at best. If you want to grab their attention and keep them coming back, you must start by having the best web host. Avoid the above mistakes at all costs and setup a blog that your readers will have no issues visiting over and over again.