Are you new to blogging? Not sure what to do and what not to? You’re at the right place to boost your sites’ ranking with your mind-boggling content. A lot of tips which promises to boost your sites’ ranking and pull in more traffic with your content, but in reality has less or no effects.
“Content is king” is the most popular and most widely used phrase in the digital marketing world. It’s important to understand the value of content writing and marketing, especially, when you’re a budding blogger. However, it’s crucial to generate more traffic to your site than just writing more content, meaning your content must be optimized to match the criteria set by the search engines.
Here’s a set of blogging tips every new blogger must know to increase your sites’ SERP (search engine result page) ranking:
1 – The choice of keywords
If you’re new to blogging, you might not be aware of what a “keyword” means, it’s high time you get familiar with it. Keywords are something that you’ll come across day in and day out, especially, when you write search engine optimized content which is in most case. However, keywords in simple terms are the set of two or three words, which potential customers might search online. As seen in the screenshot below, this is something the Yoast SEO plug-in has become quite useful for — not only analyzing your title, keyword and description, but also making recommendations along the way.
There are a lot of free and paid keyword research tools available online to figure out the set of keywords that people are likely to use. Most people will suggest you go for less competitive keywords rather than the most obvious keywords. However, if done rightly, even the least sought-after keywords can get you a better SERP ranking.
2 – Headline is the crucial part which is ignored by most people
What pulls your audience to click your content and read? It’s defiantly the headline of the content that most people will look into regardless of how valuable and creative your content may be. Make no mistake in choosing the right headline for your content.
Your headline must be compelling to pull the least bothered audience to shake them by the shoulder to look at your content and leave them spellbound to read it. Make sure that your content is relevant to what your content talks about and be extra sure to keep it as simple as possible.
You can see a perfect example of how an e-commerce or online store can get creative with their content writing and SEO headlines, through some of the content seen at Falls River Soap. When you take a look at their blog you will see a collection of content based around the products being sold on their site, but you will also find some keyword-rich titles in the process. For example, if someone was searching for “shaving cream for sensitive skin”, there is a chance the article below would rank for that phrase in the search results. This type of content performs much better and provides a lot more value to the end user, versus just sending them to a generic landing page.
No matter what type of online site or business you have, you need to come up with great headlines for your content. Some people might suggest you make use of a free headline analyzer that gives you a score and tips to improve your headline. They might come in handy to get a hang of how things work and ways to create click-worthy content. However, these software packages limit your creativity; you’ll be more involved in pleasing the software rather than your audience. It’s preferable to use them, but not so much when it hinders your creativity.
3 – Fresh . . . Fresh content
If you check for some information online, you’ll find millions of sites talking about the exact same thing in a hundred different ways. What difference does it make when you write about the same thing? It’s recommended that you write something fresh or something which is least spoken or not spoken at all.
A web page can never have enough content, it’s the newness of the content that influences your audience and most importantly Google ranking. The freshness of content is not only to do with the date of publication; it includes other factors, like updates to content, addition of new pages, and much more.
However, not all websites need to have a never-ending supply of new written content like a blog might. A perfect example of this can be seen at GSI Exchange. The content of the site is usually the same, but the gold chart on the right side of the page is interactive and changing with commodities markets. This is ideal for both GSI and their audience — GSI doesn’t need to focus on a daily supply of new content for their site to get people to keep coming back on a daily basis, and visitors can simply visit the site at any time to see the active prices for precious metals around the world.
With all of this in mind, it would be ideal for you site owners to see how they can bring more engagement and activity to their site, without the need for more text content. This method will vary based on niche and target audience, but anything in the world of news, finances, and politics would apply fittingly.
When you are focusing just on text content, you likely will have noticed that posts which have been there for ages to have better SERP ranking than the recent ones. It’s suggested that you post on a particular topic which has in-depth analysis with regular updates. Make sure that you keep your posts relevant to the current trend to make the most of it and have better search ranking with your content.
4 – Make the most of your old content
You’ll have more reasons not to ignore the old content, when you realize how important they can be to gain substantial amount of traffic to your site. More traffic generation helps to get better SERP ranking to your site. The best part about digital marketing is that it keep evolving every day, it’s not the same yesterday, today, and tomorrow.
Go beyond your written content, it doesn’t have to be a repetitive content or make the written content lose its value. You can save a lot of time and money searching for a new content elsewhere. Enhance your blog post or written content with other content types, like videos, infographics, E-books, presentations, how-to post, guides, and much more.
To see how BloggingTips.com has started playing around with bringing previous content articles back to life, see this original post from a few years back, along with the infographic below. The article was written a couple years ago, but through the use of an infographic you can have that same data designed into a visual image, then submit to new infographic directories and blogs. The benefit here is that you are using content that was already created, but adding a new twist of content to bring it back to life and reach new audiences.
The blogging tips listed above will help you to be a better blogger in your initial stages. You’ll be in a better position to understand how blogging works and have a mastery over it when you write more. Don’t be shy to experiment, read more, and eventually you’ll be a most sought after blogger in town.