Last year, I came across the below phrase, and it made me think.
“Wherever there is money, there is influence.”
I can’t remember where exactly I saw this phrase. But I saved it in my Evernote.
When you have lots of money, you can influence people, especially those around you.
Let’s rewrite the above phrase. Let’s put influencer first and money second. Let’s see if it makes sense.
“Wherever there is influence, there is money.”
Makes more sense?
I think so!
Now this phrase resonates better with me.
This is what it means:
When you have influence, you have money.
There’s a HOT demand for influencers
According to Chute, a content marketing platform, influencer marketing is expected to jump by 75% by the end of 2017.
As interest in influencer marketing keeps rising, you too can take advantage of it. You can build a real influence and make money with it.
According to Forbes, one lifestyle blogger charged $1,500 for a blog post and social shares in 2015.
The same influencer now charges $5,000 for the same blog post and social shares.
The influencer managed to increased his reached by a tiny percentage.
The demand for influencers across various channels is growing.
This is the best time ever to become an influencer.
And don’t forget that when you have influence, money follows.
A two top-tier Instagrammer can charge $15,000 for one post.
You’ll wonder how most brands can see the kind of ROI that will justify this sort of investment. But, a lot of brands are willing to pay that price.
For example, travel blogger, Matthew Karsten said he earns between $5,000 – $10,000 for short-term projects that involve a few blog posts and socials shares. He makes between $10,000 – $20,000 for long-term projects depending on what’s involved.
Here’s an example of a sponsored post on his blog.
As you can see, even a national park in Iceland is willing to pay a couple of thousand dollars to get their brand featured on Matthew’s travel blog.
Another blogger, Allison Boyer said she charges $800+ for a sponsored post on a niche blog that receives 30,000 page views per month.
Why you need to apply influence marketing to become an influencer
You need influence to acquire influence.
Think of reasons why emerging artists collaborate with well-known stars.
Upcoming artists need to build their influence. But they can’t do it alone.
Featuring popular artists introduces them to a much wider audience. It gives their names a big boost.
The same thing applies to anyone who’s trying to build their influence on the web.
Who are the well-known stars in the space you want to build your influence?
You need them.
For example, here’s a renowned SEO specialist, Brian Dean sharing a nice article he didn’t write with his followers on Twitter.
Some Brian’s fans like me now know Money Journal.
Working with an influencer to build your influence will also improve you. Who’s better than an influencer to give you feedback on your ideas?
An influencer has seen it all.
Influencers have experienced a lot of things you haven’t. They can give you one or two ideas that will help you achieve influence, far more quickly.
You can also co-create a content with an influencer or a list of influencers.
Content co-creation is very effective for building influence online. I see some top influencers using it too.
Display your influence
After working with some influencers, you should have gained some influence for yourself.
It’s time to grow your influence even further.
One of the best ways to do that is to display your influence.
Your influence may still be small at this point, but it doesn’t matter. What is important is that you have some influence.
Maybe, you’ve managed to get your website or name appeared on popular sites like Entrepreneur, Huffington Post, or the Guardian.
For example, when you visit Sean Ogle’s blog, you’ll see top websites he has appeared.
Maybe, you’ve gained 5,000 followers on Twitter.
Or, your Facebook page has just hit 10,000 fans.
Or, your Instagram page now has 10,000 followers.
You need to put that on your website.
For example, when you visit WPBeginner, you’ll see this:
Display your numbers where visitors can see them.
Your numbers may not be impressive like that of popular influencers. But, they still tell visitors that you have some influence and should be taken seriously.
When you land on the Twitter profile of Leonard Kim, you instantly know that he’s an influencer.
What is content ignition and why do you need it?
Mark Schaefer coined the phrase “Content Ignition.”
What does “content ignition” means?
Content ignition is similar to content promotion but with a different twist. It means always to be one step ahead of the competition.
Unfortunately, many people want to become influencers.
There’s a lot of content out there, and it’s hard to compete.
A few people published on LinkedIn when they first released their publishing platform to the public. Back then, some friends say they average between 500 – 1,000 reads.
It’s a different story today.
Almost everyone is writing on LinkedIn. It’s now tough to gain a good attention on LinkedIn if you have a small following.
Seventy-one percent of Facebook pages lost, at least, 30% of their organic reach from July 2013 to July 2014.
According to Facebook, there is simply too much stuff.
Today, organic reach on Facebook has worsened.
To build a real influence, you can’t just create content and promote it. You need to ignite it.
How do you ignite content?
Consider a creative promotion tactic your competitors aren’t using right now. Or, there aren’t using it well.
Maybe it’s a social channel the competition isn’t using.
Plugin Group created an infographic that shows 15 top social media sites. You can check it if you want ideas.
Some of these social sites receive a lot of traffic. You can leverage them to build your influence.
For example, are your audience on a Q & A platform like Quora?
You can start dominating Quora before your competitors do.
Don’t be afraid to experiment with new ways to share your content.
The logic here is that, if you can find a new channel and dominate it, you’ll have gained enough influence on the platform before competitors do. And you can always leverage that influence to build more influence elsewhere.
Organizations and individuals who first started marketing on platforms like Facebook, YouTube, and Instagram in their industries were able to establish influence before many do. This gives them an unfair advantage over their competitors.
Build your site authority and SEO
What do you want you and your site to be known for?
Neil Patel is known as the internet marketing guy.
Michael Hyatt is the productivity guy.
Jeff Goins is the writing man.
Jon Loomer is the Facebook marketing guy.
Creating loads of content on one or two topics will help your site become an authority. Search engines bots and humans will understand what your site is about.
This also helps SEO.
Don’t just create 500 – 1000 words articles and expect to be an influencer. Think creatively. Do things that have never be done before.
Create high-quality content. Raise the bar.
That’s how you become an untouchable influencer and make lots of money with it.