Blogging may be work but surely can be fun for the most part. You can put your writing skills to good use by sharing your thoughts and ideas to your readers.
Through constant publishing and reaching out to your audience, you can become an influencer in your niche. Your followers will treat everything you say as gospel as you accumulate more supporters along the way.
More importantly, you can earn from your blog through banners from relevant brands and advertisers, among many other blog monetization tactics you can implement.
Imagine that for a second – you can make money from your blog by doing something that you love!
This is everybody’s dream, after all. However, it will continue to be a dream until you put in the work. Until then, you need to find the best ways to boost your blog’s performance and reach to a point when you can turn your thousands of blog traffic into actual money.
One way that can help your blog attract more traffic and build your authority is by creating landing pages.
What are landing pages?
Simply put, these are pages on your site with a call to action.
Whether it’s selling a product or inviting visitors to join your mailing list, the purpose of landing pages is to make visitors take action.
Landing pages are different from blog posts because the main objective of the latter is to spark engagement with its readers by providing them with valuable content.
While landing pages are valuable in and of itself, their intention is to convert visitors into becoming something more. Blog posts can also engage your audience up to a certain point.
Since a successful blog rests on forging a strong relationship with your target audience, landing pages bridge the gap that turns fairweather blog visitors into hardcore followers.
Should I create a landing page for my blog?
Since marketers employ landing pages as a way to sell their products and services, bloggers may have developed a preconceived and limited notion of this type of site page.
The truth of the matter is you don’t necessarily have to sell anything to create landing pages!
Because landing pages are optimized for conversion, you should create more than one on your site. You can still build landing pages for a myriad of purposes, some of which are detailed below:
- About page– An About page is a great way to introduce yourself to new blog readers. Aside from talking about yourself, you can feature your best posts to help your readers get acquainted with your blog. You can also link out to your social media profiles so readers can follow you there especially if they like the content you publish there. An excellent example of an About page is from Ash of the Middle Finger Project.
- Subscribe page– There are lots of good reasons why you should build an email list, and you should start now by making a page dedicated to converting visitors into subscribers. Hubspot gets it right by creating a subscribe page that clearly explains what to expect from them in your inbox.
- Ebook page– As bloggers, you would want to create an ebook to help impose your authority over your niche and win over your audience. To get more people to download your ebook, you need to create a landing page for it so you can link to the page on your blog posts. This example of an ebook landing page from Foundr is short, sweet, and hits the spot. Also, you can hit two birds with one stone by using e-books to boost your email list.
How to create landing pages for my blog?
The best and easiest way to build landing pages is to use dedicated software, in particular, a builder and heat-mapping tool. While you can create a landing page without tools, you will eventually need help from at least a builder so you can develop landing pages that convert.
However, before blindly choosing a landing page builder tool, use the factors below to help guide you in making an informed decision.
- Ease of use –Not all builders are created equal. At the same time, people will have different opinions for each tool. I suggest that you try out the tools yourself (assuming they have a free trial feature) and identify which tool you are comfortable using in the long run.
- Cost– The price of the tool will depend on the features it has. Therefore, you need to narrow down the features you need from your landing page builder so you can make a wise decision.
If you are using WordPress, then this post at WP Superstars lists down the best ones you must use for your blog.
All of the tools featured in the post allows you to choose from different templates and edit it as you see fit to help you create a custom landing page to serve your purpose.
Tools I recommend
Personally, I use Beaver Builder to create landing pages on my WordPress sites. It’s the most affordable from the list since you can use it on as many sites as you want. Also, the drag and drop builder feature lets you design beautiful landing pages from the ground up even if you don’t have design experience.
On the downside, Beaver Builder does not have A/B features so you can’t measure the conversion rate of your pages. Nonetheless, if you want to create landing pages quickly and at a limited budget, you can start with this plugin.
As far as heat mapping tools are concerned, you can’t go wrong with TruConversion. You can track and record user behavior on all your landing pages so you can determine the elements that you need to remove or add so you can encourage them to perform your call to action. The tool only lets you conduct surveys and micro-surveys from your landing pages so you can get a better understanding of what they want from your site.
To give you a full breakdown on how to creating high-converting landing pages, read this post by Neil Patel.
Landing pages are essential not only to site owners but also to bloggers looking to build more than just a community.
While having a readership is important, what’s even more important is mobilizing your readers to perform your desired action. By setting up multiple landing pages on your site, you can get your audience to download your ebooks, subscribe to your email list, read your most popular posts, and more.
In other words, landing pages will not only help make your site useful for your readers but also open your blog to money-making opportunities. Aside from ebooks, you can think forward by selling products, courses, and white papers that your audience will love. And you can convert your visitors into customers by using landing pages!
How about you? What do you think are other uses of landing pages as a blogger who isn’t selling anything yet? What are your best practices when building a landing page? Share your thoughts by commenting above and let’s discuss!