Blogging is constantly evolving. New trends and techniques are making their way into the mainstream and the outdated techniques have been earning disapproval. It’s 2017 and bloggers have their fingers crossed for a new approach to blogging.
Read on to find out which technique/s works best:
Harness webinar marketing
Webinars are not exclusive to B2B entities, albeit B2Bs can use webinar registration as yardstick to measure engagement rate. Bloggers can harness them as well and get benefitted. Networking is critical to blogging. There’s no better way to interact with fellow bloggers and audiences and create networks than webinars.
Webinars can be public or private. Public webinars are open to all registrants who wish to attend. Private webinars, on the other hand, are invite-only. Public webinars provide bloggers an extended platform to showcase blogging skills and achievements, to explain the purpose of blogging to a large reader-base.
Private webinars can be brainstorming sessions for bloggers. They can invent and formalize strategies to gain more traffic, and cater content of value to readers and so on. Webinar marketing can be successful if email marketing is done right. So the next entry in the checklist is
Big data email marketing
Bing data benefits email marketers. It brings personalization to email marketing. Effective software solutions are those that have smart data interpretation algorithms, such as Getresponse, Mailchimp, Aweber, etc.
Banking on big data can help email marketers see patterns, which are otherwise difficult to discover. Tracking email open rate and response rate alone has so many micro findings, which go beyond purchase likability and customer loyalty. Big data also provides actionable cues to email marketers, so they can better approach their audiences.
Bloggers can leverage big data for email list buildup. It will ensure the readers in the list have some form of commitment to the blog. Email templates are becoming more and more colorful. iOS10 brings HTML5 video support back, allowing bloggers to attach videos to newsletter mailings.
In short, your email marketing campaign will be one step ahead of others if dig into big data.
Tinker with monetization methods
Most bloggers have a single window for monetization – ad revenue. There’s bad news for them in 2017. The use of adblocking software is on the rise. Here are some relevant stats that can make any blogger rethink his monetization strategy if he earns from ads alone:
- More than 100 million Chinese Internet users use adblocking browsers. In India, the number is close to 100 million. These two countries jointly contribute to more than 30% of global Internet users.
- In Europe and North America, over 5 million Internet users downloaded in-app adblocking tools from mobile app stores since 2014.
- More than 300 million people (16% of total Smartphone users) block ads on mobile web.
Hence, bloggers need to reduce dependence on ads and explore alternative avenues for monetization. Affiliate commission can be a great alternative. E-books sell well. Paid reviews can also pad their pockets. That being said, the reputation of the blog matters, and so they should never positively review anything that doesn’t deserve it.
Branding is now projection
That’s right. People have been bombarded so much with branded messages that they have formed their own projection of branding. Advertising overdose cannot generate a positive projection. This may be a depressing piece of information for large brands, but a game-changing opportunity for bloggers.
A blogger should project himself as a brand. A lot depends on how good he can project this. It’s 2017 and they need to use automation and rely greatly on visuals and interactive media for educating customers and for better projection.
Another mistake many bloggers commit is they attempt to project themselves as know-it-all type nerds. Readers prefer bloggers who are humble, take other’s opinions, interact regularly with readers and most importantly, curate content from industry leaders. Be sure to develop this projection of you.
Select niche area carefully
Blogging has become a niche-driven domain. Those who blog on automobile never try their luck with the beauty industry. Blogs that feature cool gadgets stick with those fancy toys and rarely go out of their way.
Problem is, the majority of niche areas already have big players and it’s very difficult to beat them. In 2017, the wise move would be exploring micro-niche areas which are considerably less-crowded.
This means automobile cannot be regarded a niche area. A niche area could instead be “hybrid cars.” Adopting this approach won’t help a blogger expand his reader-base, but will definitely fetch his interested and sticky readers, in other words, targeted consumers. Hence, instead of selecting health as a niche area to blog, select a specific health issue such as diabetes or colon polyp prevention guide. The rule of thumb is, the more targeted the niche readers, the better.
Sell products directly
Getting targeted readers is important, but the story doesn’t end there. We’ve already discussed that bloggers have limited monetization options. It’s futile to build a branded persona if they don’t get out of their AdSense hangover.
Selling products directly from the blog is the best way to monetize it. Conventional blogging products are eBooks, website templates, stock images, etc. Bloggers can add new list of products into this list. They can even develop their own product line. All they need for that is expertise in a relevant field.
For example, a plumber can sell roofing materials or chimney flue, a surgeon can sell surgical or diagnostic package through his blog. Their checklist should include:
- Payment gateway integration: People should be able to buy from the website itself. Unless the blog is integrated with a payment gateway, that’s not possible.
- Product image: Don’t use in-text links. Use a product image instead. Insert the image into the blog where it fits the best. Catering to the visual web always helps.
The benefit of developing a custom product line is minimizing dependence on indirect forms of income. Besides, people visiting the blog would have a propensity to buy.
With every passing day, the blogging arena is becoming more competitive than before. An integrated strategy that includes quality content, increase in blog readership and monetization is needed to be successful in blogging. The tips discussed here can render such a synergy.