As of this writing I have tweeted 442,470 times.
Many of those tweets were automated.
Many of those tweets were manual.
Many of those tweets were engaging my fellow tweeters by:
- responding to @replies
- responding to questions
- asking questions
- responding to my retweeters, thanking them for retweeting my tweets
If you want to uncover 1 fundamental to successful blogging you will look at those 442,470 tweets and understand that a hefty number of these nearly half million tweets were:
- me retweeting my fellow bloggers manually, tapping a Twitter share button after reading their post
- me spending 20 to 60 minutes every day – for months at a time – responding to people who engaged me on Twitter
If those 48,000 followers look sweet and if my blog traffic numbers through Twitter look sweet think about the 40,000 (like, a hell of a lot more than that!) I manually hit an @reply button on Twitter or retweeted a fellow blogger’s post.
Yeah, 40,000 plus times.
But do not think this was hard work.
Those 40,000 plus tweets were just engaging naturally on social media.
Why Is this a Fundamental of Successful Blogging?
In my 11 Fundamentals of Successful Blogging Audio Course I explain that engaging naturally on social media helps you build meaningful, lasting friendships with other bloggers.
These friends promote you to their networks, helping you expand your reach so you can pop up on the blogging radar.
When 10 or 20 or 1,000 bloggers share your content on social media, or interview you, or feature you, or hire you or grab your products, or buy your blogging audio books you’re gonna be pretty dang successful.
Any blogger can see this.
But few bloggers understand that influencing 10 or 20 or 1,000 bloggers – or more – to share your content or to grab your products or to buy your blogging audio books starts with engaging individuals 1 to 1 on social media sites like:
- G Plus
Those 1 to 1 engagements build friendships. As you promote your friends, many friends will promote you, expanding your reach.
Examples of Engaging Naturally
I engage/chat with folks through my social accounts daily.
I spend 30 to 60 minutes engaging on Twitter daily. I may spend 20 minutes engaging on Facebook. I check G Plus and LinkedIn not quite as frequently but do check in to engage my friends.
- respond to tweeters who tweet your posts on Twitter
- ask questions on Twitter
- @reply with answers on Twitter
- Retweet other tweeters
- Like other folk’s updates on Facebook, both on your home feed and in niche specific Facebook Groups
- Comment on other people’s Facebook updates
- Thank people who share your posts on Facebook with a comment
- Thank people who Like your updates on Facebook
- Comment and Plus 1 updates on G Plus Communities related to your niche
These are a few ideas to get your engagement train choo-choo-ing.
Connect with people 1 to 1 on social media. Engage naturally.
Don’t get all caught up in a numbers game. Play an energy game. Or, show love to individuals on social media sites, 1 to 1.
This is the easiest, most simple, most direct way to spread love, to have fun and to build a successful blog through social media.
How do you engage folks on social media?
Are you struggling to gain blogging traction on social?
If you need help with your blog listen to the: