If 2017 is the year you plan to get with started guest blogging, you may have no idea where to start. Fortunately, other businesses have blazed a trail ahead of you, creating demand that has led to a large selection of tools you can use to make your efforts a success.
When combined with a sound marketing plan, these tools can help you make 2017 your best year ever.
A large part of making your content marketing campaign a success is reaching out to the right blog host and making a positive impression. Guestpost.com helps you find guest blogging opportunities and track your submissions. With this tool in place, you’ll have the help you need as you attempt to find the perfect sites to place your posts. Perhaps the most useful tool, though, is the list of sites that are currently accepting guest posts, which will likely save you hours of research.
As a powerful CRM, project management, and social CRM tool, Insightly can help you effectively manage all your clients, leads, and contacts as well as stay on top of all the various projects you have in the air at one time. You will be able to improve your productivity, performance, and communication with clients as well as gauge how you are doing with your own business objectives.
The first step toward a successful guest blogging strategy is to create one. To start, you’ll need to be fully aware of the goals you hope to reach with your campaign. GoalsOnTrack lets you set and organize your goals directly from your mobile device. Enter goals and a list of tasks to accomplish to achieve each of them. You can also use the time tracker to show you how much time you spend on each task. The app is designed to motivate you to work toward your goals every day.
Once you have a goal in mind, you’ll need to brainstorm the best approach to take. Whether you’re doing this brainstorming alone or with a team, a mind-mapping tool can help. Coggle is a free solution that you can use to create a visual action plan for your guest blogging efforts. As you’re developing the mind map, you’ll likely think through your strategy and come up with ideas you didn’t originally consider.
You’ll need a constant stream of topics to maintain a regular guest blogging strategy. Alltop brings you the best blogs for a wide selection of topics, allowing you to keep up with what others are interested in reading in your subject matter area. As a result, you’ll be able to generate article ideas that will make blogs eager to host you.
Tweak Your Biz
A click-worthy title is essential to getting attention for your posts. The Tweak Your Biz Title Generator provides a long list of suggested headlines for blog posts related to the keywords you enter. You’ll receive a selection of listicle suggestions, titles that start with the word “Best,” how-to topics, question-based topics, and more.
As you put your new content marketing strategy in motion, you’ll need a way to manage everything. An editorial calendar will help you schedule and oversee your content the same way professional media outlets do. There are many editorial calendars, both free and paid, but WordPress’s Editorial Calendar plug-in will likely be the easiest option for those who already use that platform. You can plan your posts, add team members and manage assignments, and more.
While you’re working hard to build a strong guest blogging presence, it’s important to also keep an eye on the competition. SEOQuake integrates with your browser to provide a site’s Google rating and Alexa rank, among other factors, which can help you determine what might be missing from your own efforts. You can also use this tool to identify blogs that might be high-profile sites for your own guest posts.
In order to determine whether your content marketing efforts are working, you’ll need a tool that can measure your results. Google Analytics will show where your own website’s traffic is coming from, which will help you determine which blog posts are sending customers your way. You can also use this tool to monitor the search terms that lead customers to your site, which will help you determine whether or not your guest blogging efforts are paying off.
Due is a useful tool that provides a way to send online invoices and receive payments, making it an ideal solution for any billing services you may need to handle. While guest blogging does not necessarily involve sending an invoice and getting paid for the contribution, you can use Due’s platform for other clients as well as leverage their time tracking tool so you understand how much time you are spending on producing a guest blog post.
Guest blogging is a great way to get the word out about your brand. However, without a solid strategy, you may find that your efforts are wasted. With the right tools in place, you can set up a content marketing campaign that gets results, making the most of every guest post you write.