Some bloggers make tens of thousands per month, but making that kind of money doesn’t usually come from passive ad income alone. Most bloggers rely on product sales to make their blog profitable.
It sounds like a daunting task, but selling products online is one of the most profitable ventures of the 21st century. The online retail market is highly profitable right now, promising excellent returns for those who can penetrate it. According to NChannel, the average digital shopper spends $1700 per year just on ecommerce.
As you can see, there’s a lot of potential in selling products on your blog, but when your talent is writing and not business, it can be a bit of a challenge to market your products and see great revenues from your efforts. Fortunately, here are some tips that can help:
- Be Authentic in Marketing
You might not fully understand how to run a business, but if you’re a successful writer, you know how to make strong, authentic connections with people. Particularly on a blogging platform, customers want a bond with the products and your platform, and they’re willing to pay a little extra for it.
A big part of being authentic involves being upfront with your customers. When you’ve tied a special offer into your blog post, be clear that by clicking on the link, the reader will go to your shop for more information. No one likes to be tricked into doing things, and you don’t have to lie to get people to your product pages.
- Offer an FAQ Page
Online shopping offers some unique challenges in commerce since the customer is ordering from home and unable to ask specific questions about the products. You can solve their inherent curiosity about things like shipping standards, returns, warranties, product quality, fees, and more through a detailed FAQ page.
Here’s an example of an FAQ page from a site that makes products for children. There are questions and answers about the company’s policies as well as about specific products. The information is clear so customers know exactly what they’re getting before making a purchase.
- Make Offers Easy to Find
People love discounts and specials. It’s a great way to drive impulse purchases, but this is only effective if the offer is easy to find and highly visible. The most effective way to increase visibility for an offer is to use bright colors and phrases that draw attention.
This is very similar to creating a call to action on a landing page. Your offer should explain what readers must do to take the next step and should be repeated a few times throughout the website. Something as simple as a button that says “Act now!” can lead your readers exactly where you want them to go.
- Use Social Media to Promote
Most bloggers generate a good following on social media. Loyal readers will tune in daily to see if you have new updates and thoughts to share on social media – and you can take advantage of that readership and promote products. Make your products seem desirable by featuring customers, showing yourself using the products, explaining why many people find them useful, and similar posts.
You can also turn your social platforms into information centers that subtly promote products. For example, your Facebook page could feature a gallery with useful facts and information. You can also make a Pinterest board of your products and non-competitive items that relate to them.
- Write Informative Blog Posts to Help Sell
Much of your blog should be focused on your main topic, but you can sneak a few promotional posts in there to make a more lasting impression on readers. You might talk about useful uses for your products or feature a reader’s experience.
A great example of this is in a blog post from an online boutique called MaLyn Logic. The author often features blog posts that talk about her products and feature images of her customers wearing the shop’s custom t-shirts. It’s a great way to make readers feel valued while promoting merchandise.
- Introduce New Products Regularly
Customers easily become bored with your stagnant inventory, particularly if you stock your shop with products that only need to be purchased once, like clothing. Your inventory must constantly evolve in order to keep people interested.
You can keep classics in your shop, but it’s important to introduce new products on a regular basis. Listen to customer feedback and continue generating new ideas to keep your shop noteworthy.