Do you need to increase your engagement level and newsletter signups? Have you ever thought about using a video to accomplish this? Using whiteboard videos to increase your newsletter sign-ups is a great way to do this.
Whiteboard videos are a unique type of animation that allows you to capture more viewers by letting them see your presentation as you go.
It’s fun for kids and adults alike because it is similar to a “teacher presentation” that people are used to within a school setting. It takes an idea from the beginning and makes the viewer feel they are watching it play out from beginning to end by drawing and sketching it out with a moving hand.
Whiteboard videos are very effective with sales presentations because they create a scenario that is similar to literally being in front of the client in real time as you present your product. They are also fun to watch and will increase your level of interest just by their fun animations.
Not only are whiteboard videos an excellent way to increase your newsletter sign-ups, they will also help you stand out from the competition as they are quickly seen as engaging and premium content. When you increase sign-ups to your mailing list, you get more leads and potential clients and improve your potential for recruiting new members.
When you create your whiteboard presentation, you will want to include the following things to increase interest:
Information About Your Business
One of the things you will want to include within your presentation is information about your business. The history of how your business came about and a timeline of your business milestones is a good thing to include. This will inform viewers about what your business is about and what it might mean to them. It also increases your credibility with viewers and improves your transparency.
It’s also important to note that creating content for a business newsletter is completely different than coming up with content for a general audience or niche site. If you are having trouble coming up with ideas on the type of content or whiteboard videos to create for your audience, be sure to check out these newsletter content ideas.
Ways Your Business Will Help Others
Remember that it is not so much your products and services that people want. It is what your products and services can do for them. Use your whiteboard presentations to present your products and services in a way that helps you create a desire to purchase due to how you will help them.
In reference to getting people on your mailing list, don’t just think about using video as a lead generation tool, also think of it as a way to provide better service and content to your audience. A perfect example of this would be product/service reviews, testimonials, and walkthroughs of how to better use your services — all possible through the use of whiteboard videos.
Key Components of Your Business
When you doing any type of content creation of presentation for a business, you will want to include the major components of your business or what you have to offer. For example, if you are a digital marketing firm, you might include a bullet list of items that you offer such as:
- Digital video
- Content writing
This is just an example, and you can do it in many other ways, in addition to bullet lists. We all know how boring basic presentation slides can be. Be creative with your whiteboard video and bring your content to life with real animation and engagement.
Have fun with it!
Remember that whiteboard animations are meant to be fun. Even to corporate executives with six-figure salaries who watch the corporate video, there is still an element of entertainment that they want to see in media. You can capture the attention of the busy business person by being creative and entertaining.
If you are still struggling to come up with ideas on how to create an effective whiteboard video for your blog, brand or business, be sure to check out this expert roundup post where 23 different experts share their best whiteboard video creation tips.
Remember your call to action!
Don’t forget that your call to action is one of the most important elements of your whiteboard video. You can have the best presentation known to man. But if you forget to include a call to action or have an ineffective call to action, you defeat your purpose.
Think about what you want your audience to do. If you want them to sign up for your newsletter, ask them to do so near the end of the presentation and give them a link to follow to do this. By making your presentation interesting from the beginning to the end, you will guarantee that they will see your call to action at the end.
The main thing is to be upbeat and fun. Create the sense that it is to their advantage to sign up for your newsletter. Promise them even more interesting whiteboard videos or other free resources such as eBooks or media to get them to come back.
Whiteboard videos are one of the best tools you have to capture your audience in a way that takes them through an entire experience, while also offering an innovative method to present your product and your brand in a compelling way.
Don’t think whiteboard videos and tutorials will work with your site? Only one way to find out… create one of your own and start testing today!