In the early days of the Internet, if you wanted to have a website, you would have to write up the raw HTML code for each and every page yourself. It was daunting, frustrating and inefficient. Then, content management systems like WordPress came along, drastically improving the publisher experience by separating the design from the content. You don’t have to look at a line of code if you don’t want to.
But what if you’re looking for more advanced technology to truly unlock the full potential of your online business? What if you want to offer an online course, but you don’t know where to begin? The content creators of tomorrow can tap into that today with Kajabi, a wholly different kind of platform of online marketers, brands and businesses.
What Is Kajabi?
It goes without saying that setting up an online business can come with its share of struggles and challenges. Kajabi aims to address several of those big concerns without the overwhelming costs and huge headaches.
While you may choose to use the platform for other applications, the primary purpose of Kajabi is to power your online courses and membership sites, providing you with all the tools you need to run and promote that online business. This includes running the entire website itself, as well as designing the landing pages and handling the marketing emails that you need.
Kajabi is quick to point out that it is for more than “just courses.” Perhaps you want to run an online coaching group. Maybe you have digital products to sell with a series of file downloads. Maybe you want to run a training portal or offer event replays from the in-person presentations that you give. Kajabi can do that.
An Easier Publishing Platform
What’s important to note here is that you don’t need to be a technical or design expert in order to run what may otherwise sound like a complex online business. Kajabi offers a full suite of tools to design, power and manage your website quickly, easily and efficiently. You can take advantage of the different themes, for example, including mobile responsive designs so your users get the best possible experience.
Some online training programs might leverage a third-party video hosting service, perhaps placing those videos as unlisted or private, but that means you either have additional costs or another layer of complication. Kajabi simplifies that process, because you can upload your videos directly to Kajabi.
Whether you’re running an online course on how to cook French food or you offer a series of video tutorials on advanced 3D graphics, you can have those videos play flawlessly on all devices for all your users. There’s no need to pay for expensive bandwidth charges, because it’s all included.
Everything You Need
The site design aspect is easy to pick up too, because Kajabi comes with a great variety of beautiful templates for just about every page you would need on your site. This includes the main page where your members would find your content, as well as video value pages, webinar registration pages, sales pages, thank pages and more.
For every page that you might need, Kajabi offers an easy customization tool so you can change the look and feel of the page to your exact specifications. Change the color scheme, drop in your headset, change the text, whatever you need to do. It’s all there and really easy to use. Your members are treated to a premium, custom-looking experience.
Kajabi isn’t just about hosting and offering your digital content either. Using Kajabi, you can build your online course or membership site from the ground up. It doesn’t matter what sort of digital product you have to offer. As mentioned, this can include everything from embedded videos that you upload directly to Kajabi to easy file downloads, including documents, assets, and multimedia files.
Communication isn’t a one-way street. They recognize that a big part of today’s Internet consists of social interaction and this is in line with what people would expect from taking a course in person. Why should an online training program be any different. Kajabi includes integrated in-course discussions between instructors and customers. It keeps the discussion option and makes for a much more lively, interactive experience. There’s also a built-in blog to keep your customers engaged and interested.
The List Goes On and On
Don’t want to overwhelm your customers with a deluge of material? Just like how you can set up your email campaign to work on a drip, you can similarly drip content to your customers on a pre-set schedule based on when they bought the product. Want to send it out to everyone all at once? Of course you can do that too.
Just as you don’t need to use a third-party email marketing solution or a third-party video hosting service, you don’t need to pay for a third-party payment processor or merchant account either. Kajabi can handle that part of your online business too, empowering you to start selling your content right away. This includes easy 1-click upsells and 1-click purchases for repeat customers. Of course, you can use outside tools too, as Kajabi integrates with everything from ConvertKit to Mailchimp to Google Analytics too.
And speaking of analytics, Kajabi comes with robust reporting through its helpful dashboards. Track your sales, members, opt-ins and more, working to boost your sales over time by digging deeper into all your product data.
How Much Does It Cost?
Another feature hidden under the hood is something called Kajabi University, which just launched this past summer. It consists of a series of online courses to help you learn how to better “create, market, and sell your digital content online.” Access to these courses is included in every plan.
The basic plan is $103/month when billed annually, going up to $311/month and $719/month for the pro and premium plans, respectively. The latter two also feature support for an affiliate program, as well as more sites and more landing pages. The main differences between the plans are the number of products you can sell, the number of marketing emails you can send, the number of admin users, and the number of active users.
Not sure if Kajabi is right for you? Sign up for the free 14-day trial to familiarize yourself with the remarkable set of features that the solution has to offer. All plans include unlimited web hosting and a 30-day money back guarantee.