After writing and self-publishing 100 plus eBooks for Amazon I want to share my eBook promoting tips with you.
As you may know by now, bloggers can establish a steady passive income stream through self-publishing eBooks to Amazon Kindle.
Super branding opportunity too.
If you have an eBook – or 100 – in your library folks tend to do a double take.
Amazon bends over backwards to promote authors.
But you need to do a little legwork to spread the word too.
In a high energy, abundant fashion of course.
Because desperately pitching your eBook without a sound strategy will scare off sales.
Hey You! Come to SPA!
When my wife Kelli and I lived in Hoi An, Vietnam, we spotted a young, sweet but kinda desperate woman screaming at us as we rode by on motorbike.
Every day she would yell:
“Hey you! Come to spa!”,
to pitch her massage business.
She did land a client in Kelli but mainly because the place was close to the house we rented.
5 more blocks into the center of town and we’d have smiled but ignored her.
Only because: desperation repels and confidence attracts.
Keep this story in mind as you write, self-publish and promote eBooks.
It’s an energy game, my blogging and author buddies.
Be a confident, relatively detached, prospering Amazon Kindle author by following these 6 tips.
1: Free Giveaway
Every Friday I give away one of my Blogging From Paradise eBooks for free.
Sure this increases downloads, which boosts my Amazon rank, but I figure it’s an abundant act.
I’m an energy guy.
Meaning, if you give off abundant energy, thou shall tune into abundance.
If you are generous, people will be generous with you (increased shares, downloads, sales, etc).
This may be the easiest way to promote your Amazon Kindle eBook.
2: Create a Branded Cover
I brand every cover with a Blogging From Paradise logo and picture from some tropical paradise I’ve visited.
This authentic approach directs readers/buyers back to my blog, strengthening my brand and directing readers to my sales funnel.
Brand every eBook cover.
These are some of my branded book covers in Bali.
Only the brain dead wouldn’t know that a Blogging From Paradise eBook was written by the Blogging From Paradise Guy (aka Ryan Biddulph, in most circles).
Feel free to go another route (create an unbranded cover, etc).
I am just ruthless about branding.
Sure as heck hasn’t hurt me.
3: Build Your Own AStore
I found the concept of astore’s on Amazon a few days ago.
I immediately built my own store.
Note; this one works well if you have 5 or 10 eBooks to promote.
Here I chat about the easiest way to promote your eBooks (tip #1) and mention creating an astore on Amazon.
I broke down how to build a Blogging From Paradise astore here.
Here’s what you do differently: instead of typing in “Blogging From Paradise” on the search step type in “Your Name” (using your name) to add eBooks under your name.
4: Promote Early and Often
I promote my eBooks early.
Meaning I promote some of my 126 eBooks daily.
I promote the Kindles (and 2 on Selz) through:
- My blog
- My blog posts
- G Plus
I may not devote an entire post to promoting my eBooks daily but I link to 1 or more of my eBooks through all posts on Blogging From Paradise.
Just let people know what you have to offer so they become aware of what you have to offer.
5: Ask People to Buy it
Don’t dance around.
Don’t beat around the bush.
Ask people to buy your eBook.
Some folks never market their eBooks effectively because they never ask people to buy their eBooks.
I’m not bashful.
I ask people to buy my eBooks through virtually all of my blog posts.
My eBooks are valuable resources for my readers.
They gladly offer money to buy valued resources.
Note; ask confident, and clearly.
Check your energy as you ask.
Don’t desperately scream, cyber-style, like the spa girl.
6: Follow the Lead of Amazon Kindle Legends
Guys like Steve Scott know their Kindle stuff.
Follow them to pick golden nuggets from their brain boxes.
Successes simply share how to promote your Amazon Kindle eBook effectively.
I learned about the free eBook giveaway deal from Steve.
How do you promote your Amazon Kindle eBooks?
If you want to poke around my exclusive store on Amazon click this link: Blogging From Paradise Library.