Valuable content is one of the cornerstones of successful blogging. However, you should not count on yourself to produce great content ideas every single time.
It does not matter how creative or imaginative you are. As a blogger, you will experience dealing with a streak of bland ideas—forcing you to resort to scouring the competition and using “topic generators” that rarely come up with anything worthwhile.
However, why the desperation if you already have a goldmine of brilliant content ideas right on your blog?
What about that post you wrote that amassed thousands of hits? With content repurposing, you can churn out more traffic with some of your best ideas from the past.
What is Content Repurposing?
Content repurposing is the practice of extracting the essence of old content and using it to create something new. The new content is merely a rewritten version with updated information. However, it is not uncommon for bloggers to repackage old content in a new format.
Below is an infographic that explains the benefits of content repurposing as well as some of the best strategies you need to remember:
Tips for Successful Content Repurposing
With content repurposing, you can appeal to different audience types and multiply the traffic you receive from a single content idea. Exploring different content formats will also improve your authority as an information provider in your niche, showing the online community than you have much more to offer than a lot of linear blogs that only publish written posts.
To help you get started, below are a few strategies that will allow you to make the most out of your content:
Make the Old Content Longer
Making old content longer is the most straightforward method of content repurposing. It also helps increase the visibility of your content in search engine results. According to a study by SerpIQ, the top 10 results on Google comprise of content with at least 2,000 words on average. It also gives you more room to throw in more data and actionable strategies to improve the value of each post.
Some bloggers do not even create a new post and update and republish the old one. This tactic allows you to leverage any link and SEO advantage of the old post for exposure. Alternatively, you can promote the new post individually and leave a link to it from the old content.
Utilize Visual Content
Visual content has several advantages over pure text articles. For one, visual content such as infographics and images communicate information faster than a paragraph of solid text. As a result, the online audience is more willing to read posts with colored visuals.
Fortunately, you do not have to be a professional graphic designer to create high-quality visual content. You can use cloud-based tools like Canva that offer a drag-and-drop interface and filters to start creating visual content within minutes. To simplify the process even further, you can use templates that are preconfigured to attract online readers.
Write an Ebook
If you think your content can be expounded further, then why not make it into an eBook? Doing so will allow you to delve deeper into a subject and showcase your expertise. Just remember that a great eBook contains visual content, updated information, and an organized format that helps readers fully comprehend the issue. Also, focus on giving actionable steps to help readers use what they learn.
Keep in mind that anything that is about 2,000 words long can pass as a short eBook, but you might as well go for 4,000 or 5,000 words to make the content more valuable. When it comes to distribution, bloggers typically use eBooks as a “freebie” for signing up to a newsletter—making it a very powerful asset for lead generation. Of course, you also have the option to sell it as the “premium version” of the condensed old post.
Content repurposing opens up new opportunities for traffic generation. All it takes is the right approach and an old idea to bring more people to your blog.