Today, we are going further and covering ‘Top 27 Content Marketing Tips from the Pros’ brought to you by the team at DigitalVidya.
Here are four tips from the infographic that you may want to try:
1. Optimize The Content
Content marketing is a two-fold process. The first half is creating great content, and the second half is making it increasingly visible to members of your target audience. If you’re serious about optimizing the brand awareness and conversion processes, make sure that you take the time to perfect every detail of the blog posts and web articles you create. Luckily, there are multiple strategies you can employ to make it happen. One of them is including textual elements that make your content easy to scan. Most people do not read content in its entirety. Rather, they quickly skim it to find the information they want. Some of the textual elements you should regularly include in your content to make it scannable include:
• One idea per paragraph
• Numbered lists
• Call to action
2. Invest In Professional Video Production Services
It’s no secret that videos are now one of the most powerful forms of content available. Because people are much more likely to watch a video than read an article, learning how to put together and then market incredible videos is important. In most cases, hiring professionals to take care of this task for you is a great idea. A professional video production company can typically offer multiple optimization services, some of which include:
- Concept Development
- Script Writing
- Video Editing
- Visual Effects
- 3D Animation
- Sound Design
- Music Scoring
- Video Finishing
3. Build Brand Ambassadors and Social Sharers
The best form of marketing involves getting satisfied customers to do it for you. This builds trust by ensuring that prospective customers understand that other people believe in the value of your brand. Thus in addition to marketing the content you create, get in the habit of implementing strategies that will motivate your audience to do it for you. One simple way to make it happen is by placing Share Buttons on the pages where your blog posts and web articles appear. When your site visitors click the button, they’ll be forwarding your content to people through popular social platforms like Twitter, Facebook, and Google+.
4. Include Infographics
In addition to using Share Buttons, consider the value of including infographics in your content. This strategy is effective because it enhances the visual appeal of your content. Additionally, infographics enable you to include a lot of information in a pie chart or bar graph format that can be read quickly.
Don’t Delay: Start Optimizing Your Content Marketing Process Today
If you’re serious about making your company as successful as possible, know that optimizing your content marketing strategy can help you realize the goal. Implement some or all of the strategies outlined above in the infographic to get the optimization process underway immediately!