As you well know, social media is an important component of any successful blogging strategy. Without social media, it’s nearly impossible to generate enough traffic to sustain a growing business. However, many bloggers compromise their results by breaking social media etiquette. Don’t let this happen to you!
5 Social Media Rules You Must Follow
Getting started with social media can be a challenge. There’s so much to learn and the highly visible nature of social networking platforms means the margin for error is pretty slim.
With that being said, let’s review some of the top social media rules that you should be following:
1. Fill Out Your Profiles
There’s nothing more amateurish than a social media profile that’s incomplete. It only takes a few minutes to fill out a profile, but it goes a long way towards framing your brand as professional and responsive. Use a profile picture, fill out contact information, and start posting some content.
2. Respond to All Feedback and Comments
Social media is a two-way street. When you share posts or send out information, you expect people to respond in a certain way. Well, your customers also have expectations. Whether it’s positive or negative feedback, they expect you to engage them. A failure to engage is a major shortcoming on your part.
Did you know that according to Forbes, 50 percent of customers only allow one week for their questions to be answered before giving up on a brand? Therefore, Revel Systems, a leader in point of sale technology, suggests not leaving customers hanging, whether questions come in the form of Facebook comments or emails.
Positive feedback is easy to handle. Simply formulate a thank you message and acknowledge their feedback. Negative feedback isn’t as easy. The goal is to apologize and make amends without drawing too much attention to the issue. The sooner you quell the problem, the less troublesome it’ll be.
3. Ensure Proper Post Distribution
It’s important that you share more than your posts. You should also share articles and content from other bloggers, websites, and industry figures. A balanced posting strategy will prevent you from looking too self-promotional. It’ll also allow you to build a bigger following, since users can expect a variety of content and information.
4. Use Hashtags the Right Way
Everyone loves a good hashtag, but very few people understand how hashtags work. “Don’t forget that the main purpose of hashtags are to categorize your posts into certain topics and to link you to related content,” writer Deward Nieh says. Somewhere along the way, this truth has been lost.
If you’re using hashtags for any purpose other than sorting content or categorizing posts, you’re probably using them inappropriately. Furthermore, hashtags need to be clear and concise. Long hashtags often get jumbled and end up confusing people more than helping.
5. Don’t Spam Your Followers
People connect with you on Facebook, Twitter, Pinterest, and other social networking sites because they’re interested in engaging with you or listening to what you have to say. They aren’t signing up for advertisements. Spamming your followers is the worst thing you can do.
What does spamming look like? Some common social media spamming tactics include private messaging followers with the purpose of selling something to them, using posts to sell, and sending out automated messages with no personality.
Be a Socially Savvy Blogger
Social media is the single most powerful tool a blogger has at his disposal. While quality content will always be a driving factor of success, social media provides the audience. In order to make social media a valuable component of your blog’s growth strategy, think about these social media rules and be sure to put them into action.