The face of advertising on the Internet continues to change and evolve for publishers and advertisers alike. More and more users are getting increasingly displaying “ad blindness” to traditional banner ads. Does this mean you can’t make money from your website anymore? Absolutely not! It just means you need to be open to other strategies.
One of the fastest growing trends is with native advertising and the AdNow is right at the forefront of this growth. It only takes a few moments to implement on these ad placements on your own website, opening up worlds of lucrative opportunities for a range of web properties.
Profit from Native Media Ads
There are many benefits to joining AdNow as a publisher. Your website visitors are provided increased value with relevant suggested content and you can enjoy the profits as a result.
If you’ve ever visited a website like Upworthy or Buzzfeed, then you’ve likely seen some variation of this style of native advertising. Oftentimes located in the sidebar or toward the end of an article, these native advertising widgets appear as a means of “content discovery.”
Rather than looking like an advertisement in the more traditional sense, these widgets display thumbnails with teaser text for other content that the reader may be interested in checking out. The content oftentimes has more of a “viral” spin to it. You might also come across a good range of product recommendations, which one again are spun in a “discovery” kind of way.
AdNow says that native advertising is the biggest advertising trend, attracting up to 60% more attention than normal ad banners. Advertisers have experienced up to three times higher click-thru rates with two times higher conversion rates, resulting in total incomes increasing by up to 6 times. That’s great news for publishers too; the more effective native ads are for the advertisers, the more they’re willing to pay for these lucrative placements.
After signing up for your publisher account with AdNow, you gain access to this rather Spartan-looking dashboard. It’s meant to be straightforward and direct in its approach, making it as easy and seamless as possible for you to make as much money as possible.
The first screen that you will see after logging in to your account is a list of your websites. This is simply displayed as the site name, site URL and the status, as well as buttons to edit or delete the site. Adding a new site consists of just four fields: name, URL, language, and traffic (monthly visitors).
The rest of your navigation can be found at the top of the screen, giving you quick access to your sites, widgets, statistics, and tickets, as well as your referral link to earn 5% commissions. Clicking on your user ID or email address will direct you to your profile settings, where you can change your password, define your payment method, and manage subscriptions.
Creating and Configuring a Widget
The design of the widget listing mirrors that of the site listing, showing the ID, name and site associated with each widget. You can add as many as you like and they are each assigned to any specific website connected to your account.
The widget creation tool offers a live preview of any changes you may make to the widget settings. This way, you can know exactly what to expect when you save the widget and grab the HTML code to embed on your website.
Due to the nature of the content that advertisers may want to promote through AdNow, publishers are given the option of whether or not they’d like to show ads with erotic images, ads with shocking images, and/or animated ads. It really depends on your site and your audience.
The widget itself is highly customizable. You can define the size of the thumbnail images through a range of options ranging from 50 x 50 pixels to 190 x 190 pixels (they will always be a square), as well as whether you’d like a frame around the images. More importantly, the size of the widget can be configured to include up to 8 rows and up to 8 columns, with any combination thereof.
For many content-focused websites, something along the lines of having 2 rows with 5 columns is likely the most effective. Of course, you can experiment at will to see what configuration works best for you.
Rather than pigeon-hole you into a few pre-defined designs, AdNow empowers you to customize the look of the widget to work best with the design on your website. The “teaser text” can be customized with font type, font size, bold, underline, orientation with image, vertical alignment, and horizontal alignment.
Initially, it is unclear exactly how publishers make money with AdNow. Anyone who has used Google Adsense might recognize that revenue is based on some combination of CPM and CPC. In the case of AdNow, the key partners highlighted on the main page are such networks as PeerFly, Matomy, Amazon, eBay and AliExpress. Given this, the assumption is that payment is largely on a CPA basis.
When you dig into the statistics area of the publisher dashboard, you are shown the data in both graphical and table format. You can filter the results based on the site(s) and widget(s) for which you want to see the related performance numbers. Choose from clicks, impressions and income. In the chart, you get views, clicks, clicks from other resources (sites other than the one associated with that widget), CTR, income and eCPM.
The data can be shown for practically any period of time that you’d like, but the default options are for today, yesterday, this week, last week, this month and last month. Using this data, hopefully from a few split tests on your part, you can decide on a widget combination that is the most effective and profitable for you.
The alternative is to opt for a wire transfer or a wire e-check, both of which have a much higher minimum threshold of $200 and they come with a flat $25 wire transfer fee. You can also opt for Wire InterCash (debit card) with a $20 minimum payment threshold.
Make Money Online with AdNow Now
Many of the other content discovery networks for native advertising can have very stringent traffic requirements, making it difficult for more modest webmasters to get involved. Thankfully, it only takes a few moments to sign up for an account for AdNow and you can start monetizing your traffic (and apps) almost right away.
There’s no conflict with other ad systems, all the ads are moderated, the average CTR is 1.15%. For the ad unit right below articles CTR is even higher – 2.1% in average. Join the over 150,000 webmasters already making money with AdNow, get setup in 5 minutes, and receive your first payment in a week!