Most people prefer to blog about highly popular topics, like technology, video games, celebrities, and such. But these topics are often over-represented, and in some cases don’t attract the audiences you might be after. When starting a blog in any niche, you need to think about why you are blogging in the first place, how you can provide value and of course how to make a little bit of money in the process.
In this article we are going to discuss why and how a gaming blog might be a great opportunity for you to explore. Of all the different industries out there, real money gaming is one that never changes with the economy or events in time. Someone is always turning of level age to gamble every day, and it’s something that people like to do in their free time.
According to Statista, the online gaming industry generates of $40 billion dollars every year!
At the same time, the gaming industry is one of the most lucrative markets out there — which some affiliate programs paying up to $300 for a verified new player. Some sites will pay out on a rev-share basis as well, sometimes in the 30% range of all money wagered/lost.
As you can see, this can be quite the opportunity if your site has great content and can get in front of the right audience. While it may seem like a world of glitz and glamour, the truth is that the competition is tight and finding success with a gaming resource blog of your own won’t be easy — but then again, nothing worth doing is!
Now let’s cover some of the best practices when attempting to launch a real money gaming blog resource of your own.
Decide What Type of Content to Create
The real money gaming industry is constantly growing, thanks to its increasing reach and popularity. If the gaming market was dominated by a handful of veteran developers a few years ago, today we have an ever growing number of studios releasing new games every month.
With that being said, there are plenty of opportunities for starting a resource blog and providing your audience with the content they are looking for. To help with this process, we can look at look at almost any online gaming see to see what type of content is on their site, then how we can swing that int a resource of our own.
Just for example sake, let’s take a look at the Royal Vegas site below.
The Royal Vegas, one of the veteran gaming destinations of the industry, adds at least one new game to its library each month, aside from its ever changing promotions and specials that you can cover. And the Royal Vegas is just one of the hundreds of similar gaming portals that you can keep an eye on month after month.
Right away we can see that the majority of their games and attention are on slot machines — an easy game everyone like to play, usually because their is no learning involved. However, other games like blackjack, craps and roulette do take some time to learn. Millions of people are searching for information and videos online for how to play these games. This is a great opportunity for site owners and bloggers to create quick videos and learning guides on how to play such games.
When it comes to creating original content and training guides, there really is no limit — especially with all of the unique games being offered through various playing sites.
Finding the Right Audience
Unlike tech news and celebrity gossip, real money gaming related blogs will attract either an initiated audience or one that’s interested in what you have to say. You won’t have to tell them to join Royal Vegas for awesome online casino games since they will most likely already be a member at one – or more – similar gaming outlets.
Even though real money gaming offers can be targeted to general audiences and still convert fairly well, it would be more effective to go after long tail keywords and create content based on your audiences needs. Again, this goes back to creating gaming players guides and resources as well. Keyword and search phrases like “how to win at craps” and “best online gaming deposit bonuses” are searched all the time, while also being very targeted.
Converting Your Audience in Real Advertising Dollars
Depending on what country you currently live in, you may be limited on the ways you can promote and earn money from online gaming sites. While the United States still has many limitations in place, it’s still one of the biggest contributors to online gaming and revenue. Targeting audience in Europe also offers up huge opportunity.
No matter where you live or the audience you are targeting, trust is always of the utmost importance. When providing your audience with a list of recommended sites to play on and deposit money, you are going to want to make sure they are all legit and verified.
Before recommending a gaming site to your audience, it’s a good idea to see how they are rated on other top sites. Casino.org is a top gaming rating site. You can see how their ratings look for different trusted gaming sites look like below. This is a great type of resource for anyone looking to build out their own comparison sites and reviews.
Providing your own personal reviews and ratings on different gaming sites is a great way to provide original content and value to your audience. At the same time it will also allow you to potentially earn commissions from multiple gaming sites as well.
As mentioned at the beginning of the article, gaming sites are paying upwards of $150-$300 per new customer who makes a deposit into their account.
The best converting gaming resource sites seem to be online comparison sites — those which list the best promotions and comparisons of what games are available through their recommended sites.
No matter what method you choose for content and promotion, always keep in mind that quality content is going to win at the end of the day. If you want to stand above the crowd and refer high-quality players to gaming sites, make sure you have quality content that your audience finds value in and trusts.