9 Ways To Increase The Exposure Of Your Content

Let me guess… You just published a high-quality content and are trying to figure out how to get more traffic to it?

Let’s talk about how you can increase the reach of your content by over 500%.

According to eMarketer, 60% of marketers create at least one piece of content each week. But how many of these contents see the limelight?

Very few.

You can’t publish a piece of content and expect the world to see it when you consider the fact that over 2 million blog posts are published daily.

So how can you maximize the exposure of your content?

How can you ensure that your content gets links, shares, leads and sales?

1. Syndicate Your Content

James Clear used content syndication to take his blog from zero to 250,000 unique visitors per month. All in less than 2 years.

Content syndication works like this:

  • You publish a post on your blog
  • Then you republish it on an established site in your niche or sub-niche

For example, James Clear published Lessons on Success and Deliberate Practice from Mozart, Picasso, and Kobe Bryant on his blog.

Then, he tweaked the article a bit and republished it on Lifehacker.

Content syndication is a very powerful promotion strategy that makes your content works harder for you.

2. Do A Pre-Outreach For Your Content

In an AMA chat on Inbound.org, Brian Dean (the founder of Backlinko) confessed to emailing at least 100 people before his post goes live.

And it works for him.

Today, most of his posts rank on the first pages of Google for their target keywords.

Alex Turnbull used pre-outreach to get 1,000+ subscribers from a single blog post in 24 hours.

Turnbull created an influencers list four weeks before launch. He reached out to those influencers and tell them about his first blog post. 83% of the influencers he contacted shared his post.

Doing influencers pre-outreach can increase the exposure of your content.

Influencers hold the key to the readership kingdom. Just a single tweet from an influencer like Jeff Bullas could send massive visits to your blog post.

3. Boost Your Content With Paid Promotion

Most viral posts have thousands of social shares. You may not be aware that most of them were pushed with paid promotion on Facebook and Twitter.

For example, Viral Nova averages 100 million visits per month and was sold for $100 million. This is a business that was being run by just 3 people.

The secret to their traffic is Facebook ads. They create a blog post and push it through advertising on Facebook.

You’ll often see contents with thousands of shares on ViralNova. It’s because they promote their posts with Facebook ads.

Facebook advertising is an effective way to promote your blog post to the right audience.

4. Repurpose Your Content Into Different Formats

Repurposing your content is a new way to breed new life into it. Your content will be exposed to a new set of audience.

There are many ways to repurpose contents:

  • Webinars
  • Combine a set of blog posts and turn them into an ebook
  • Slideshare presentations
  • YouTube Videos
  • Podcasts
  • Infographics

If you’ve written a nice blog post, you can turn it into a video. Doing this will enable you to reach video lovers who might not read your blog post. The same thing applies to other content formats like webinars, podcasts and infographics.

5. Republish Your Content On Medium

Medium is a great community that can expose your contents to a passionate group of people who would share it with their networks.

Benji Hyam said that republishing his blog post on Medium generated 10k views in 4 days.

Smart bloggers are using Medium to get into authority publications like The Huffington Post, Business Insider, Forbes and Entrepreneur.

If your content is successful on Medium, you can just reach out to these publications and ask if they can republish your post.

These authority sites are always looking for contents that have been successful on Medium. They believe that if your content is successful on Medium, then there’s a great chance that their audience would like it. It’s a win-win deal for both parties.

6. Use Your Content To Answer Questions On Quora

Quora is a question and answer platform like Yahoo Answers and Stack Exchange. But it has a better community feature than both.

Quora is full of passionate people just like you. It’s a place where President Barack Obama can directly answer people’s questions.

Quora is a nice place to build up your profile and communicate with your target audience.

Many of your ideal customers are posting their questions on Quora. Quora lets you answer these questions and you can even use your blog post as answers. Just copy and paste and link back to your blog. Doing this will enable you to drive traffic and leads back to your blog.

7. Start Guest Blogging To Promote Your Post

Guest blogging is a powerful marketing strategy that helped Buffer acquired its first 100,000 users. It also helped Danny Ivy turned his blog into a 7-figure business.

Guest blogging is a nice way to build a business.

But what about using it to promote a blog post?

Matthew Barby used guest blogging to promote a content he published on his blog. As a result, the post got 247 backlinks from 91 domains. This helped the post ranks for highly competitive keywords on search engines.

You can use guest blogging to boost the backlinks to your blog post. As you know, links remain the number one ranking factor on Google.

8. Contact People Who Had Shared Similar Contents

Nothing beats direct outreach with people who had shared similar contents before.

As you know, Google and Bing uses social shares in their search algorithms.

Some people care a lot about the topic you’ve written about. Why not reach out to them telling them about your content?

It’s much easier to get someone to share your article than it takes them to link to your blog post. They can quickly login into their Twitter or Facebook account and share your link with their network. This exposes your content to more people which would lead to more shares, then links.

If people are sharing your contents, naturally, links will begin to follow.

9. Get Your Content Featured In Weekly And Monthly Roundups

Weekly and Monthly Link roundups are a great place to get links while exposing your content to a new group of people.

For example, Ana Hoffman publishes weekly roundups on her blog, the Traffic Generation Cafe. This is a great place to get links assuming you’re in the marketing niche.

Getting featured in a link roundup helps you establish yourself as an expert in your niche. The more you’re getting featured in roundups, the more people would start to pay attention to your blog.

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Disclosure: In full disclosure, it is safe to assume that the site owner is benefiting financially or otherwise from everything you click on, read, or look at while on my website. This is not to say that is the case with all content, as all publications on the site are original and written to provide value and references to our audience.

3 Comments

  1. Akshay Sapkal May 6, 2016
  2. Anil Agarwal May 6, 2016
  3. Madhavi May 9, 2016