Content Marketing is the process of generating leads or traffic online through the creation and promotion of content. Content can be in the form of web pages, blog posts, video, podcast, presentation slides or infographics.
Here is a short video from CopyBlogger on what is Content Marketing.
Why is Content Marketing a Big Deal?
- Content promotion can generate 3x more leads than traditional counterparts
- The cost of content marketing is 62% less compared to the traditional marketing
- The entry cost for creating content online is very small or negligible
- Marketers spend 25% of their budget on content promotion
- 86% of B2C marketers use content marketing
- 90% of companies use content promotion
- 91% of B2B marketers use content promotion
Content Marketing is a wonderful world when you know how to navigate through the noise. Experts take years to learn the trade on where and how to market content.
A content promotion checklist that starts and ends with just a handful of social media sites may be good to start with but by no means is it complete or even enough to get you the desired results. In fact, this kind of weak content promotion is how you can spot someone who is new to the digital marketing playing field.
If you were ever looking for an actionable checklist with over 40 sources, then you are in luck as we have got you covered from A to Z and some more. We have organized this content marketing checklist alphabetically so it is easier to follow.
There are many tricks and sources for getting attention, like using influencer marketing an often underutilised tactic to get better bang for your buck.
This content marketing checklist is by no means complete or all inclusive. For example, you could include YouTube and video marketing to it. You may also want to remove sources that are not that effective for your business or brand. As an example, you may have a large following on Twitter and that may be a good channel for you whereas a new content marketer may struggle to cut their teeth into the same platform. On the contrary, a new digital marketer may find Medium an awesome platform as it doesn’t pay too much attention to the name tag or number of followers.
A good content promotional strategy can bring in many eyeballs to your content. Similarly, a weak strategy will only bring crickets even if the content is outstanding.
This content marketing infographic gives you bite-sized advice and packs social media sites, content curation sites, communities and keywords to name a few.
Here is the Content promotion Infographic – A 40 Point Checklist from A to Z brought to you by PageTraffic that is sure to save you some time.
Infographic source: PageTraffic