SEO can be intimidating for new bloggers, but it doesn’t have to be. Below I am going to share with you 17 SEO tips and tricks for beginners that you can easily use to get your content ranked on the first page of google.
When you start a blog, you are very excited to get started and you just start publishing posts because you have a lot to say.
I remember this well. I was the same way when I started. The problem with that approach is that nobody is searching for what you’re writing about.
I’m sure many of you remember the movie “Field of Dreams”, unfortunately, build it and they will come does not apply to blogging and websites.
Before we get into the SEO tips and tricks for beginners, lets make sure that you understand the meaning of SEO
What is SEO
SEO stands for search engine optimization. It is the process of optimizing your blog post or web page with the proper factors so that the search engines will find your content highly relevant and will list your content in the top search results.
It sounds pretty simple, but doing these things correctly can literally be the difference between a thriving blog with tons of visitors and a blog without any visitors that dies a slow, agonizing death.
Now that you know what SEO is, let’s take a look at the SEO tips and tricks for beginners and how easy it is to implement them into your blogging routine.
1. Keyword Research
This is one of the SEO tips that most beginners often overlook, and unfortunately, it is one of the most important.
The first tool that many beginners turn to is the google keyword planner. The google keyword tool is very valuable if you are doing a pay per click campaign, but for the kind of in depth keyword analysis that we need, the google keyword tool does not have the capabilities.
You need to choose keywords for your post or article that are not only searched for, but are fairly easy to rank for. The second part of that sentence is the most important.
You must have a reasonable chance to rank for the keyword.
That means long tail keywords and the best tool for finding and analyzing long tail keywords that a beginner can easily rank for is Long Tail Pro.
Let’s take a look at Long Tail Pro.
This is a look inside Long Tail Pro. At the top you will see the keyword “best pocket knife”.
Continuing across the top, you will see that this keyword gets 9900 monthly searches and has an average keyword competitiveness score of 26. Anything under 30 deserves further analysis.
Clicking on the keyword will show the top ten results in google and this is where we can gain more insight into the keyword.
The keyword that each page is targeting is in bold in the results. We can see in this example that many of the results are not targeting “best pocket knife”. That is a major weakness that we can exploit.
Next we look at the keyword competitiveness column. I like to see at least 3 scores under 20 and we have that here.
Now look at the juice links column and you can see multiple results with 0 juice links.
If you were in a niche related to knives or camping, or the outdoors, you could very easily rank on the first page of google for this keyword.
You can’t get that kind of information from the google keyword planner.
Now that we have our keyword, let’s look at how to use it on our page. I like the Yoast SEO Plugin to help with on page SEO.
2. Use Your Keyword in the Title
You want to optimize your title by including your exact keyword, preferably in the beginning of your title. Use the rest of the title to convey exactly what the page is about.
This is a great example of a perfectly optimized title.
- The keyword is at the beginning of the title.
- The title is between 40 and 60 characters long.
- The title accurately describes what the page is about.
3. Use the keyword in the page URL
Use the exact keyword for the page URL.
For example – www.mysite.com/best-pocket-knife
If you are using WordPress, you can go to settings/permalinks and choose post name. WordPress will automatically use the post name as the page URL.
4. Use the Keyword in Your Meta Description
You should use the keyword in your meta description. Also make sure that your meta description is an accurate depiction of the content of your page.
Write your description with an active voice and use a call to action.
For Example – Looking for the best pocket knife? We’ve got the latest reviews and ratings from the top sources in our ultimate guide to pocket knives. Check it out today!
Try to keep your meta description between 150 and 156 characters.
5. Use the Keyword in the First Paragraph
Use your keyword in the first paragraph of your page. This helps to make the content of the page clear to the search engines and shows the correlation between the title and the content.
6. Use Proper Keyword Density
You should strive for a keyword density of 1-2%. I like to keep it closer to 1%.
That means in a 1000 word article you should use your keyword 10 – 20 times.
7. Use the Keyword in Headings
Use your keyword in at least one heading and more than one if you can.
Proper use of h1, h2 and h3 tags will also help with the readability of your page.
8. Highlight the Keywords Throughout your Page
Using bold and italics to highlight the keywords on your page will help with SEO and will emphasize your focus to your reader.
9. Only Use the Keyword for One Page Or Post
Never use the same keyword for more than one page or post. If you have an idea for a post, but you’ve already used the keyword, take the opportunity to improve the original post.
10. Use the Keyword in the Alt Tag of at Least One Image
Use images in your post and use your exact keyword as the alt tag for an appropriate image.
Also use names for your images that are relative to your post. The name best-pocket-knife.jpg is much better than img1234.jpg.
11. Content Must be High Quality
Your content must be high quality, easy to read, and 100% original. Google is very good at finding duplicate content and will not rank your content if it is copied.
- Keep your content easy to read.
- Use one thought paragraphs of no more than 3 or 4 sentences.
- Break up your content with sub headings.
- Use bulleted and numbered lists.
12. Size Does Matter
Publishing longer blog posts is good for SEO as long as it is quality content presented in an easy to read format.
Research has shown that google loves long posts, as long as they are high quality.
As you can see in this chart, the average length of the top 10 google results is in excess of 2000 words.
You should strive to produce in depth informational posts consisting of 1800-2500 words.
13. Use the Keyword in the Last Paragraph
Always write a good conclusion and include your keyword in the last 100 words of your post.
14. Link to External Content
You should always have at least one link to related external content. You may use more as naturally fit your content.
15. Internal Linking
Internal linking is linking from one page or post on your blog to another. This trick has the advantage of not only benefiting SEO, but also can help with your bounce rate.
Bounce rate is the percentage of visitors that leave your site after visiting only one page. The lower your bounce rate, the better for SEO.
Here is a strategy that I use to pre-plan for internal linking. This is a little more advanced, but I will share it in my SEO tips and tricks for beginners.
When doing your keyword research, make a list of 10 – 20 related keywords.
Then create 5 – 10 related posts, each one focused on one of the keywords.
Use the related keywords in the post and link from the related keywords to their respected posts.
I try to use at least 4 internal links in each post. I make sure to use the exact keyword in the link to the post using that keyword.
Let’s look at an example to clarify.
Keywords to Target
- SEO Tips
- SEO Tips and Tricks for Beginners
- Image Optimization Tips
- On Page SEO
- Off Page SEO
We could write a post for each of the keywords listed above.
We will use the other 4 keywords in the content of each post and link the keyword back to the post it is targeting.
We will end up with 5 articles, each with 4 internal links to the other posts.
While it is not as valuable as quality backlinks, it is very important to SEO. I wish that I had this SEO tip when i was a beginner.
That’s a pretty thorough look at on page SEO.
Now let’s look at some off page SEO tips and tricks for beginners.
16. Be Active on Social Media
Social media is becoming more and more of a factor in SEO and you need to be actively engaged in the major social media channels.
You need to have a Facebook account with a Facebook page dedicated to your website or blog. You can find instructions for creating a Facebook page here.
You should be sharing every blog post on your Facebook page. Also share posts and content from others that may provide value to your followers.
You need a Twitter account so that you can build a following and you should be tweeting regularly about your content, as well as other things that may interest your followers.
You need a Google+ page for your website or blog and you should be sharing your content on your page.
You should have a Pinterest account and share your images and infographics. Pinterest is often overlooked, but people love to share images and infographics and that equals links back to your blog.
Make sure that all of your social media accounts are linked to your website or blog.
This is another more advanced strategy, but I wanted to include it in the SEO tips and tricks for beginners because the earlier you learn to implement back linking, the faster you will climb the google ladder.
Here are some methods that you can use to generate backlinks to your website or blog.
- Blog Commenting – Blog commenting can be a great way to build backlinks. Focus on blogs in your niche and make sure that you are providing value with your comment. You can do a google search for commentluv or keywordluv blogs to find blogs with do follow links.
- Forum Posting – Forum posting can be another good way to get backlinks, but you should establish yourself first as a regular contributor and strive to always provide value in your posts.
- Guest Blogging – Guest posting is a great way to build backlinks. Make sure you are providing real quality content and target authority blogs in your niche. Here is a list of sites that allow guest posting.
- Infographics – People love visual data and more importantly, they love sharing visual data! Create high quality infographics and share them on Pinterest and other social media. If you would like to have a professional infographic created for your site, check out MarketingInfographics.org.
Successful bloggers know that their content must be optimized for search engines so that their pages appear on the first page of google.
If you implement the 17 SEO tips and tricks for beginners outlined in this article, you will begin climbing up the google ladder and it will only be a matter of time until you are dominating your targeted keywords in your niche.
Please leave your comments 17 SEO Tips and Tricks for Beginners below.