The purpose of every website or blog is the same — to either entertain, inform or allow someone to purchase something.
With all of that in mind, we are going to cover the basics of how to start a financial or investing site with the sole purpose of providing education to those who are looking to get into stock trading or investing. I’ll also be covering some of the best monetization methods as the end goal for most site owners and bloggers is to make money with their own site.
Let’s get started!
Before Launching Your Stock or Forex Related Site
As with any online project, website or business, you need to have a solid foundation before you just start throwing stuff out there and hoping for the best. This is especially true in the financial trading space, as it’s not only competition, but it’s also quite lucrative if you go after the right markets.
The first question you might as is “why financials and stock trading?”
Simple… while many niche markets and businesses come and go, the world of finance and market trading is here to stay. As the internet continues to grow in size and keep us all connected, more people are trading and taking control over their finances than ever before.
With such a demand in this space, there is a world of opportunity out there for when it comes to education and training. So let’s stick with the model of “educating our audience”.
Here’s two quick examples:
- Timothy Sykes is a penny stock trader that turned his $12k bar mitzvah money into over $4 million. Once he mastered the process, he then re-focused his efforts to helping others learn how to do the same. Now he has thousands of people coming to his site, following him through social media and also subscribing to his monthly trading alerts.
- XTrade.com has a model of their own in which they provide education and training for forex trading. Many of us probably understand how the stock market works, and have heard about forex, but still aren’t sure exactly what “forex” means. This is a perfect example of how you can education your audience and funnel them right into your business model. Forex is the trading of financial markets around the world. XTrade not only provides a solution for their users to trade currencies, but also educates their audience in the process.
What do both of these sites have in common? They provide value to a new audience of individuals (looking for information on trading), a solution and also generate millions of dollars per year.
Now let’s discuss how you can start taking advantage of the massive audience and money flowing into the financial markets niche.
Just like every other niche market, you need to understand who your audience is, what they are looking for and how you can provide value to them. The monetization part is also important, but if you don’t first have an audience and know who they are, you aren’t going to make any money with your site in the first place.
For this article example, we are going to have a target audience of someone who is looking to get into forex trading.
Here’s a quick breakdown of why this is a great market to go after.
- Hundreds of new individuals are getting into forex daily
- It’s easy to reach and teach an audience that is just starting out
- There is more room for monetization and growth vs. going after an established trader
- Thousands of reliable and trustworthy sites and services for you to reference
- Once you’ve covered the basics, you can then focus on the marketing of your site and content
To better understand what I mean, take a look at some of the articles available on XTrade.com.
- Discover How to Trade Forex
- Tips on How to Begin Foreign Currency Trading
- Let Us Help You Learn Forex Trading
- The Forex Market and Currency Trading In Australia Continue to Grow
Once these articles are written and the education is provided, it can serve as valuable training to thousands (if not millions) of site users. Millions of searches are made daily on anything you can possibly think of about forex. If your site has the solution to these searches, people will end up on your site and follow what you have to say. In the case of XTrade, their end goal is to get their site traffic to sign up and use their service.
As a site owner, blogger or affiliate, you would have the same goal of educating your audience, but you could refer them to trustworthy financial solutions like Etrade, Ameritrade or even XTrade since they all have affiliate programs of their own.
Another huge benefit to starting a financial or stock trading resource site of your own is knowing that all of the resources and tools you already need are out there and produced in only the highest quality possible. Since most financial and binary options focused sites value their customers in the thousands of dollars range, they are spending massive money on their content.
A good example of this can be seen in the free financial video series offered by OneTwoTrade.com, a site that has made a business out of offering their own binary options trading platform and investing strategy. With all of these videos already created and available for distribution, they could be the perfect compliment to your content and taking your site to the next level.
The great thing about the financial space is that money is just flowing in all over the place. Here are two quick examples of big money transactions by financial institutions.
- The domain name creditcards.com sold for $2.75 million dollars – still one of the highest domain name sales ever.
- Bankaholic.com sold for $15 million — and it was just a credit card blog that had a massive audience and pushed a ton of leads through their site.
The same opportunity for growth and long-term profits still exists in the financial and trading world today. Yes, it will take time — but once you have the traffic flowing, big financial outlets are paying big bucks for traffic, leads and site acquisitions.
Whether you are looking to get started with a financial-based site of your own, or currently working on a project in another niche, be sure to take these same ‘educational’ practices and apply them to your content creation and marketing efforts.