Who’d have thunk I’d have a snack with Zac?
Last week, Blogging Tips owner, internet icon and fellow New Jersey guy Zac Johnson was kind enough to sit down with me for lunch. We enjoyed delicious meals at an authentic Vietnamese restaurant in good old NJ.
I guess you could say I took a tiny page out of John Chow’s book; he seems to favor Vietnamese fare for his Dot Com Lunch series of blog posts.
Anyway. Here’s the proof. That I met Zac. Or am really good with Photoshop.
Learning from Legends
For those not in the know, Zac has been online since 1996. Not just casual cruising stuff either. He has been making money online and blogging up a storm for what is the online equivalent of eons. When guys like this talk, I listen. A ‘la EF Hutton.
Legends clue you in to how you should traverse the sometimes slippery cyber slope.
So….the next time you think you know better, be open to legendary advice. These guys have a firm grasp on what it takes to rock it out online.
1: Mindset Mindset Mindset
The topic of online newbies came up.
Zac noted how a number of new online entrepreneurs quit on their ventures after not making “John Chow Money” 1 or 2 weeks into their online careers. He mentioned how having the right mindset benefits bloggers immensely. For when you are a persistent, patient bugger, willing to learn your trade, you simply won’t quit.
I am the eternal optimist. Anything is possible. Really. But I also know a time buffer exists between beginning an online venture and succeeding with it. Misled or greedy online newbies become delusional about this time buffer, expecting to rake in a full time income in days or weeks.
Blog from the inside-out. Meaning, if you’re struggling to make a dime online – literally – consider stepping back from your blog to assess how you really think and feel about your online exploits. Enjoy your journey. Learn. Study. Observe the icons. How do they go about their businesses? Be open. Be sponge-like to success.
OK, I will now enter you into a time machine. HG Wells style.
I will also officially date myself with the following reference.
I am a huge fan of the movie, “The Thing.” Yes it’s from the early ’80’s.
Long story short, an alien creature lands in Antarctica. Said creature mimics any life form it makes contact with. Dogs, people, any sentient being. As said slimy creature perfectly imitates other life forms it infects/kills/mutilates other life forms, evolving, producing the perfect species to rule the earth, if you will.
Until a heroic – and heavily bearded – Kurt Russell saves the day, this Thing was well on its way to dominating the world, cloning, killing and consuming, being amenable to change.
I do not advise you to eat your competition. Please don’t clone them. And mutilating is not allowed! But if you can extract the evolution lesson from “The Thing” you will understand why Zac is so well known.
He noted how one must evolve as times change to succeed online. Zac did. Not the Thing.
Back when he was a greenie, Myspace was the shiznet. Then Myspace went to shiznet. Aol. Blogger. Online journal. List the fads, if you’re an old hat like me, or if you’re more of a Young Turk just think of the deluge of known sites that fall off the edge of the planet in a year. Let alone over 4 years.
Evolve. Change is the 1 constant online. Be willing to change. Be willing to evolve.
I deleted 3400 blog posts, a blog and my online brand in 2014 to evolve. I’d outgrown the old brand. I felt a nudge to build a new brand. Blogging from Paradise was born. I’ve never looked back.
Go with the flow. Release old, worn out blogs. Pick a blogging niche you could talk about all day. Then blog about it.
3: Meet People in Person
Zac is one of a handful of bloggers I’ve met in person.
I connected with a few blogging buddies in India. I met with a bud in Bali. I also chilled with blogging buddies in Kathmandu, Nepal.
Hands down, the easiest way to form a strong, powerful, genuine bond with another human being is to take them out for lunch. I prefer to pick up the bill. Feel free to go Dutch on this one. Your call.
Zac also mentioned how he hangs out with guys like John Chow while attending live events. Chilling with someone in person forms a stronger bond between friends. Seeing someone live and in the flesh reminds you that yes, they are actual living, breathing human beings. Not avatars. Not words on a screen. Not online personalities. Forming these types of powerful bonds will move your blogging career into orbit.
Attend live events. If you’re in a fellow blogger’s neighborhood, look them up. Ask them out to lunch. In most cases you will develop a much stronger friendship with bloggers you connect with in person. Makes ’em more human to you.
Note; when traveling through Chennai, India, I once got a call from the hotel lobby that someone showed up to see me. Seriously. The Stalker-razzi will go to ridiculous lengths to get a selfie with old RB, I guess.
What blogging lessons have you learned recently?
What have you learned from Zac?