If you’ve ever shopped for anything online, there is a good chance you’ve used a coupon code. Finding coupons online is great because it’s so easy and literally only takes a few seconds of your time to save 20% or even more. What’s even better is that there is a whole world of coupon sites out there to help you find the best ones available.
As long as brands and businesses need new customers, there is going to be a never ending supply of coupon codes. For this reason and many more, coupon blogs have been popping up all over the place. Not only are these sites providing value to their audience, they are also cashing in like crazy in the process.
In this article, we are going to highlight seven ways you can start making money with a coupon site or blog of your own. If you don’t know how to get started with a coupon site, click here to view my startup guide.
How to Make Money with a Coupon Blog of Your Own
Like any type of WordPress driven site, starting a coupon blog is easy — but getting traffic, building your audience and making money with your content isn’t as easy. There are many big players in the coupon space that are spending millions of dollars monthly to rank at the top of the search results and coming out with new promotions daily. The good news is that there is still plenty of room and opportunity for you to compete. One of the best ways to do this is to get your site live, then building out a mailing list and focusing on your social reach.
People absolutely love online coupons, free stuff and sale promotions. Give your audience what they are looking for and you will see a nice amount of shared and viral traffic coming back to your site. Once you are ready to start monetizing your site and content, be sure to try any or all of these methods listed below.
Simply the easiest way to make money online with a website. Join Google Adsense, copy their ad code, then place it on your site. As a site owner, you will then earn a commission on every click you send to the ads that appear from Google. The reason why Google Adsense is great for coupon sites is because they have thousands of high-quality and relevant coupon ads — this also means you will also likely see a higher click-through rate and earnings as well.
Many affiliate programs will offer coupon codes and exclusive promotions to their partners. Instead of simply getting paid for someone to click on your ads from Google, you could be earning a percentage of each sale that you send to a business. A good example of this would be if you had a niche specific site and linked up with an advertiser who could provide custom coupon codes. The benefit here is that the advertiser can usually provide you with a unique coupon code, so they can track sales and provide you with a referral fee. This is something we do with A Small Orange, as they are our recommend hosting solution.
Build a Community Around Your Site
This is something the largest and most effective coupon sites on the internet are doing. Whether it’s a social aspect, a forum or a custom built community, having an area of your site where others can engage with each other and post their own coupons is key. Not only is this great for engagement, it also adds to the overall content and value on your site. During Black Friday and year-end holiday shopping, these forum areas blow up with traffic because everyone is discussing the latest deals and coupons.
You can see an example of this in place on sites like www.frugaa.com. Not only are they offering a community experience, they are also offering rewards for those who share content and coupons as well — all while increasing traffic and engagement on the site.
Connect with Coupon Providers
Most coupon sites don’t scour the internet for all of the latest coupons. Instead, they usually partner up with a feed provider or join networks like Coupons.com, which then allows then to display a wide range of coupons to their audience. These sites then earn commissions on clicks, leads and sales depending on the referrals. Join partner programs for the top coupon sites and you’ll greatly expand your reach, while making more money in the process.
Start a Mailing List for Daily Coupons
This one might seem like a no-brainer, but many sites still don’t have this in place. Once someone comes to your site and grabs a coupon, they probably won’t come back. However, new coupon codes are going live on your site daily. By having your audience join your mailing list, you could have daily or weekly mailings sent out with the latest coupon codes being added to your site. This is one of the most effective ways to increase traffic and earnings month over month, and can also be done by simply adding a mailing list popup to your site.
The Money is in the Coupons!
No matter what type of coupon website or blog you are going to create, there is plenty of money to be made. Make sure to focus the majority of your efforts on the promotion of your site and content once it goes live. Use social media, hashtags, long tail keywords and viral marketing to get in the face of your audience who is already looking for coupon codes!