2016 Social Media Image Size Guide [Cheat Sheet]

Social media has been, for quite some time now, an exceptionally popular and important part of modern living — this is especially true for bloggers and the way we all share content with others. No matter why or how you are using social media, the one consistency is that it never stays the same.

One of the main benefits of social media is how easy and effective it is for getting more people involved, whether it be through simple likes and sharing or even providing their own feedback and guidance. In most cases, having the ability to simply upload a picture or adding a screenshot or headline to a status update can mean a huge difference when it comes to engagement and response rates.

Social Media Image Sizes

However, to get the most out of your social media efforts, you need to follow each networks rules and guidelines — especially when you are focusing on image quality and sizing. In this social media image size guide infographic from Constant Contact, you’ll get to see why the world of social media has changed so much and how technology, mobile devices and desktop viewing has changed along with it.

To make sure you can get the maximum level of achievement and progress through your social media channels, you should always try and make sure that you follow the image standards which have been appropriated.

Social Media Image Size Summary

As 2016 moves forward, make sure that all of your social media images use the following rulesets stated down below;

  • Make sure that you use software like Canva or even PicMonkey. Both are free and let you manage the editing and changing of your images with a matter of seconds. They also help you make sure that you follow the right kind of image sizes which tend to vary.
  • For example, with Facebook you are expected to post slightly larger images. A cover photo tends to be around 851 x 315 whilst a shared image may be 1200 x 900. This means that you are posting images which are clear and easy to make out, as well as images that will spread themselves out across the screen to be noticed easily.
  • Twitter has less image rules but you want to make sure that a cover photo – the one that sits at the top of your page – is at least 1080 x 608. This stops it from dragging and getting blurred. Profile photos are smaller, with 250 x 250 a good shout.
  • Instagram is all about images so it has many different settings to follow. A profile background image should be as big as 4000 x 4000 to give you maximum coverage. Company logos, though, are tiny at typically 100 x 60. Banner images and cover photos should be 646 x 200 and 974 x 300, respectively.
  • Pinterest is a bit more laid back in that you only need to make sure that your clicked pins are 600-735 x scaled height, whilst the pins in your feed should be 236 x scaled height.
  • Want to be a YouTube Star? You need to make sure that your photo is nice and large so a 800 x 800 profile pic will tend to do the trick. Then, try and make sure that your cover portfolio is large with 2560 x 1440 tending to be a good choice to start with. Custom video thumbnails can work out in your favor if you use 1280 x 760 as your choice.

In addition to knowing the proper sizing for social media, you can also following these quick tips for improved engagement and growth.


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One Response

  1. Iyabo January 29, 2016